Martech

MARCH 4, 2025

By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences. Today, data drives all facets of marketing, breaking down silos and ensuring alignment across functions.

Transform 119

Transform CRM Analytics User-Generated 119

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 87

CMO Transform Price Education 87

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact.

Price 98

Price Finance Marketing Strategy Product 98

Search Engine Land

JULY 1, 2024

Examining your historical performance – looking into profitability and efficiency – can provide guidance into what is attainable. You can craft projections based on past performance, market factors and resources and apply this same principle at a higher level to support the development of business objectives.

Marketers 81

Marketers Marketing CRM Promotion 81