Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For example, Persado uses AI to create higher-performing marketing messages. This presents an opportunity for generative AI to simplify testing of alternatives.

Transform 130

Transform Digital Marketing Key Performance Indicator Finance 130

Martech

MAY 18, 2022

When it comes to promoting and selling products, content is the beginning of everything. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia.

Transform 101

Transform Promotion Management Customer 101

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. We also have a fairly complex product line.

Transform 98

Transform Advertisers Advertising Finance 98

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. One of the most important tasks mobile touchpoints have is to recommend products and next best actions. AI will also increasingly be used for content marketing. They help consumers discover things.

Transform 98

Transform Retail Shoppers Price 98

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. But with a strong data governance foundation and automated processes for collecting and using data across channels, you can swiftly adapt to such market changes and seize emerging opportunities.

Transform 117

Transform Retail Manufacturing eCommerce 117

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 105

CMO Transform Price Education 105

Marketing Insider Group

OCTOBER 1, 2024

Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. CRM reporting transforms raw data into actionable insights that help companies develop better business strategies and drive overall growth. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result? Instead, treat it as a driver of strategy.

Customer Acquisition 83

Customer Acquisition Transform Customer Journey Finance 83

Martech

JANUARY 17, 2025

That might look like ad campaigns featuring stories of diverse women using Victorias Secret products to feel sexy and confident in different situations. When you do, you transform from just another player into the most valuable player and a trusted coach. It would show the company understands the problem women are facing.

Transform 124

Transform Manufacturing Copywriting Law 124

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketing Marketers 83

Avinash Kaushik

AUGUST 22, 2022

For performance marketing, you can see this confusion practiced when you create compound metrics. Another example of this is that we want to influence Trust in our company, and we end up picking Product Quality as the Success KPI. Yes, Product Quality will improve Trust over time, but the coefficient is probably petite.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Make mobile marketing a priority. Measure long-term performance. Personalize everything.

Transform 174

Transform CRM B2C CMO 174

Bannerflow

FEBRUARY 16, 2021

And in an overcrowded and competitive market getting creative ad production right is part of the solution. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. The downside to this is that it can turn unmanageable in terms of production.

Product 87

Product Customer Transform Advertisers 87

Bannerflow

MAY 24, 2021

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. If you don’t automate production – you can bet a competitor will. Yet, why should you use automation?

Advertising 92

Advertising Advertisers Product Transform 92

The CMO Survey

SEPTEMBER 14, 2021

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% of marketing spend on diversity, equity, and inclusion (DE&I) in the past year, up from 8.9% just six months ago.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Sprout Social

JANUARY 30, 2025

Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape. Kaplan has been recognized by Forbes and Business Insider as a top CMO, and was even called a Marketing Rockstar by Rolling Stone.

CMO 99

CMO Gen Z Thought Leadership Entertainment 99

Search Engine Land

OCTOBER 13, 2022

Dreamscape Marketing: Enterprise Scale Enterprise Outcomes: Performing a website and digital marketing conversion with speed to meet enterprise needs without sacrificing operations and supporting their rapid growth. Best Commerce Search Marketing Initiative – PPC. Best B2B Search Marketing Initiative – PPC.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Martech

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And many advertisers are already using it this way.

Advertisers 107

Advertisers Advertising Transform Manufacturing 107

Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

JANUARY 13, 2022

According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

JUNE 18, 2024

Provide clear solutions: Explain how your products help solve specific problems, such as “Our latest running shoes feature enhanced cushioning to minimize race-day fatigue.” This demonstrates your product in action and inspires your audience. Understand your audience Gather data: Use sign-up forms and purchase histories.

Transform 117

Transform Email Marketing Retail Communications 117

Adobe Experience Cloud Blog

MAY 22, 2018

We’ve all experienced this as consumers, opting into a product we have a genuine interest in, then bombarded by irrelevant or unhelpful promotions until we opt-out. Marketing Is at a Crossroads. High-performing marketing teams have moved beyond compliance (legal-first) to truly adopt a marketing-first mindset.

Law 134

Law Transform Thought Leadership Communications 134

Search Engine Land

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And many advertisers are already using it this way.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Martech

SEPTEMBER 23, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing.

Transform 135

Transform Finance Traditional Marketing Marketing 135

The CMO Survey

JUNE 16, 2020

Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses. are “transforming their go-to-market business models to focus on digital opportunities.” Marketing leadership promoted : 62.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Neil Patel

OCTOBER 18, 2021

Another great use for long pins is if you’re selling products online. You could share a link with several different images that sends users through to the product page. This allows users to see different views or angles of the product, so they can make an informed decision about what to purchase. Use High-Quality Images.

Transform 145

Transform User-Generated SEO Entertainment 145

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. The digital transformation of the advertising industry has provided multiple opportunities and challenges.

Advertisers 117

Advertisers Advertising Transform Customer Acquisition 117

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Streamlined team productivity with actionable Microsoft Teams notifications. How it helps you This feature aims to transform how sales forecasts are made.

Transform 107

Transform Management Analytics Communications 107

Martech

MAY 31, 2022

Being closely attached to your product, brand, and customers might narrow your perspective and be an impediment to producing an impartial and effective campaign. Expert advice and multiple perspectives from professionals can improve the creativity of your marketing efforts. How are digital agencies helping marketers transform in 2022?

Transform 104

Transform Energy Advertisers Advertising 104

Martech

JANUARY 19, 2023

It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world.

Transform 136

Transform Marketing Marketers Analytics 136

Martech

DECEMBER 30, 2022

They couldn’t handle the fast pivots and new demands from extreme digital transformation. That left many marketers wondering, “Am I the problem? You don’t have to be beholden to the platform — whether email, marketing automation, CRM or what have you — that you have been using. They weren’t fast enough.

Transform 24

Transform Marketing Marketers Retail 24

Marketing Insider Group

JANUARY 11, 2021

B2B marketing. Digital document productivity. They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Bannerflow

JUNE 8, 2021

We spoke to Fredrik Hagdahl, Head of Concept & Design at Bonnier News Brand Studio, until recently a conversion expert at Bonnier News Sales Growth & Performance about display advertising production at the publisher. What are the challenges facing you as a publisher when doing digital marketing? Next steps.

Branding 89

Branding Customer Transform Advertisers 89

Martech

SEPTEMBER 11, 2023

We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Customer 113

Customer Real Estate Retail Transform 113

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. Depending on your product, these checklists can be offered as gated or ungated content on your website.

Marketing Strategy 117

Marketing Strategy Shoppers Transform Marketing 117

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with DeLu Jackson , the EVP and Chief Marketing Officer of ADT, about the power of collaboration, harnessing different communication styles, Apple’s innovation, and more. “

CMO 59

CMO Transform Thought Leadership Energy 59