Martech

FEBRUARY 19, 2025

With the right data structures, AI tools and strategy, this level of accessibility is quickly becoming the expectation for high-performing marketing teams. AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment.

Analytics 134

Analytics Marketing Marketers User-Generated 134

Martech

JANUARY 14, 2025

Make it your advantage promote your ability to move faster and adapt quicker than competitors with bloated organizations. Let them break rules, ignore processes and do whatever it takes to drive growth. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Limited budget?

Transform 127

Transform CMO Marketing Marketers 127

Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon. An outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill.

Non-Profit 74

Non-Profit Law User-Generated Marketing 74

Martech

APRIL 3, 2025

Instead, consider value-added promotions like bundles and lean into loyalty points and discounts. Watch consumer sentiment and adjust your message Trade tensions often lead to a drop in consumer confidence. When consumers are stressed, theres a temptation to discount, but that’s challenging when the tariffs raise costs.

Retail 119

Retail Advertising Advertisers Price 119

Martech

JULY 26, 2024

Web push notifications : Implement web push notifications to alert users about new content, promotions and updates, driving them back to your site. Social media engagement : Maintain an active presence on social media, utilizing platforms like LinkedIn, Twitter and Instagram to drive traffic back to your website.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Martech

NOVEMBER 5, 2024

For a direct response campaign, users might engage more with ads highlighting limited-time promotions or clear calls to action, such as a small banner with a “Shop Now” button or a full-page takeover featuring a special discount.

Advertising 122

Advertising Advertisers Promotion Branding 122

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Search Engine Land

JULY 16, 2024

AI-powered product image editing Automatic product addition from online stores Enhanced issue resolution with prioritization Comprehensive performance insights The upgrade offers AI-powered tools and streamlined processes that could significantly improve merchants’ ability to manage and promote their products on Google’s platforms.

Advertisers 74

Advertisers Advertising eCommerce Management 74

Martech

JULY 17, 2024

By involving key stakeholders in the decision-making process and agreeing on priorities, features and analytics with multiple benefits, Emma can secure a shared understanding of marketing’s value and promote faster adoption of new capabilities.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Some people I've noticed over the years, if they get promoted too quickly or they get too single-threaded, then they aren't able to expand, do more things, and you can build a bigger house on a bigger foundation.

CMO 64

CMO Thought Leadership Promotion Performance Marketing 64

Rock Content

MAY 5, 2020

It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers. But the present moment is not a time to promote actions.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

Health 116

Health Performance Marketing Promotion Management 116

Sprout Social

FEBRUARY 26, 2025

For example, most influencers are comfortable with brands resharing their content organically but expect separate compensation if their likeness is used in paid ads or performance marketing campaignsincluding boosting organic content with paid spend. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 91

Affiliate Marketing Influencer Marketing Law Finance 91

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Citadel used traditional public social feeds to promote the tournament and create excitement. Social marketing and performance marketing collide. Enter social performance marketing. Employers take center stage in a divided world.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

SEPTEMBER 7, 2021

Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands. Marketing : performing market analysis and developing strategies for increasing brand awareness, generating leads, and driving sales. Image Source.

PR 138

PR Promotion SEO Advertising 138

Search Engine Land

AUGUST 3, 2023

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. ” Get the daily newsletter search marketers rely on. A spokesperson said: "We observed increased volatility in the results of our performance marketing campaigns.

Product 96

Product Advertisers Advertising Performance Marketing 96

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. The exclusive presence of this label on PMax campaign cards suggests the search engine is subtly trying to promote PMax over other campaign types. First spotted.

Advertising 107

Advertising Advertisers Performance Marketing Digital Marketing 107

Backlinko

DECEMBER 6, 2024

For example, the team at Beehiiv, a newsletter growth platform, uses multiple social media platforms to promote their brand. We receive tons of qualified candidates for each new role we promote. According to Tyler Denk , Beehiivs co-founder and CEO, building in public helped them achieve the following: We raised our $12.5M

Customer Journey 84

Customer Journey User-Generated Marketing Marketers 84

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. When asked what kind of promotional offer would prompt sharing their email address, consumers favor cost savings.

Advertising 125

Advertising Advertisers Shipping CMO 125

Search Engine Land

AUGUST 10, 2023

But the industry is shifting, and creative is arguably one of the best levers PPC managers have to optimize performance. As a result, performance agencies must adapt quickly and rebalance the scales between art and science. So, how can you prepare your performance marketing team for this change?

Price 87

Price Performance Marketing User-Generated Promotion 87

Martech

APRIL 6, 2022

Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Promote a tweet. I get three tweets to choose from to promote. After that, you set your budget and the duration of your promotion. How to convert.

Branding 113

Branding Non-Profit Finance Promotion 113

The CMO Survey

JUNE 16, 2020

Consistent with this, marketing employees were leveraged more for “getting active online to promote the company and its offerings” (69%) and “reaching out to current customers with information” (65%) compared to growth objectives such as “generating new products and service ideas” (44%) or “building partnerships” (41%).

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

JUNE 6, 2023

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Hubspot Marketing

JANUARY 23, 2023

Speaking of the importance of career development opportunities, we asked marketing leaders how marketers can make the greatest impact in their roles, the top skills marketers need, and how they can get promoted - so let’s take a look at the marketer’s career playbook.

Marketing 108

Marketing Marketers Promotion Management 108

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. For example, a marketing agency that fosters a “cowboy culture” that does not promote psychological safety will probably suffer backfires that go unreported, Cugelman noted. So what went wrong?

Marketing 121

Marketing Marketers Promotion Management 121

Martech

OCTOBER 4, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

CRM 113

CRM Health Customer Journey Performance Marketing 113

Martech

JANUARY 9, 2024

Long-term partnerships where influencers regularly promote a brand. Affiliate marketing. Collaborative promotional events to engage audiences. Influencers attend or promote events to enhance brand visibility. Creators earn commissions for sales generated through their unique links. Product reviews. Giveaways and contests.

Branding 137

Branding Logistics Influencer Marketing Affiliate Marketing 137

Martech

MAY 15, 2023

The recap to a featured blog post reads, “OK, so your email landing in the Gmail Promotions tab. ” Chipotle: ‘Order and earn’ The Chipotle brand of quick-serve restaurants uses email to drive online ordering, build engagement with brand storytelling, and promote its rewards program. But is it really that bad?”

Whitepaper 135

Whitepaper Copywriting Promotion B2C 135

Martech

JUNE 7, 2024

Promote diversity, equity, inclusion and belonging (DEIB). Marketers must actively support companies earnestly making these changes by offering encouragement and possibly preferential partnership terms, playing a key role in fostering a sustainable industry landscape. What is responsible media? Support quality journalism.

Advertising 127

Advertising Advertisers Marketing Marketers 127

Martech

DECEMBER 28, 2021

And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. Marketers who pay attention to these data signals will gain a competitive edge. “The This requires layering in first-party data and personalization that reflects a shopper’s environment, including time-of-day, weather, regional promotions and more.

Retail 138

Retail Shoppers Manufacturing eCommerce 138

Adobe Experience Cloud Blog

MAY 22, 2018

We’ve all experienced this as consumers, opting into a product we have a genuine interest in, then bombarded by irrelevant or unhelpful promotions until we opt-out. Marketing Is at a Crossroads. High-performing marketing teams have moved beyond compliance (legal-first) to truly adopt a marketing-first mindset.

Law 134

Law Transform Thought Leadership Communications 134

Martech

JUNE 12, 2024

Take our brief 2024 MarTech Replacement Survey Customer marketing: 7 assets to grow lifetime value Here are seven value-added tools and content strategies that can be used to grow new revenue from existing customers. Services 1. These have to deliver real-time insights into key metrics relevant to business goals.

Customer 120

Customer Education Customer Acquisition User-Generated 120

Calvyn Lee Blog

NOVEMBER 24, 2023

For example, Persado uses AI to create higher-performing marketing messages. The savviest marketers utilize AI to intelligently scale production while manually optimizing and promoting high-value assets. This presents an opportunity for generative AI to simplify testing of alternatives.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Get the daily newsletter search marketers rely on.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Hubspot Marketing

MAY 2, 2023

Provide me with a list of companies currently looking for a freelance performance marketer. Here, I step into the shoes of a performance marketing specialist who wants to get a list of potential clients. How can I promote a newly written blog post? Image Source What I like: The answer is short and to the point.

Price 142

Price CRM Performance Marketing Advertising 142

Martech

JUNE 6, 2024

As with sweet spots, they will vary by brand, audience, product, situation (promotional versus transactional, for example), time on the list and many other factors that make your list different from everyone else’s. The thing to remember about tipping points is that no one is right in all situations.

Email Marketing 123

Email Marketing Law Promotion Customer Journey 123

Martech

MARCH 28, 2023

A video promoting skin lotion, for example, is more likely to trigger the release of oxytocin if it shows another person applying the lotion to someone instead of simply showing the bottle itself. Researchers concluded that advertisements involving emotional content related to a connection with another person are particularly potent.

Customer Journey 136

Customer Journey Customer Whitepaper Marketing 136