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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. Experiential and event marketing.

CMO 123
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Stop defending your marketing budget — start proving its value

Martech

Rebuild your team around revenue, not activities Traditional marketing org charts are designed to produce marketing stuff campaigns, content and events. Modern marketing teams are built to produce results. You’ll likely find that 80% of your revenue impact comes from 20% of your spending. Limited budget?

Transform 125
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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. increase from 2023.

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Why we care about advertising: A marketer’s guide

Martech

Your advertising methodology needs to have a built-in feedback loop to collect crucial performance data and incorporate it into your ongoing campaign. One of the biggest benefits of non-traditional marketing tools, such as social media , is that they generate actionable data that reveal insights. Standing out from the clutter.

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5 Ways Marketers Get C-Suite Buy-In

Set Up

Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing. I'm a big advocate of performance marketing, working with numbers, and proving it because it creates a very solid foundation for the discussion,” Cohen shared. Invesco does brand trackers and prioritizes NPS (Net Promoter Scores). “It

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Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

verse.ai

Here are a few tips for better utilizing video in your content marketing: Define your goals. Promotional? Blogging is budget-friendly at 60% cheaper than traditional marketing. Marketers that blog gain 97% more backlinks than marketers who don’t. Is your video educational?

B2C 59
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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

A dedicated content team creates the assets, and Sibley’s team launches the campaigns and manages the promotion to drive traffic and downloads. Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales.