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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

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Social media management services: 9 agencies your brand should check out

Sprout Social

Industries served: Computer Software, Consumer Goods & Services, Education, Financial Services, Food & Beverage, Government Administration, Hospital, Health & Wellness, Marketing & Advertising, Professional Services, Real Estate, Sports, Travel & Hospitality. Headquarters location: Canada. We live it.

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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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How to get more out of your email marketing with SafeOpt

Martech

This makes a bit of intuitive sense because there’s less real estate to work with on mobile. This means you might have to rethink a few things. For instance, research suggests mobile email readers click less than desktop. This might mean you consciously decide to build your emails with fewer calls to action and items to click on.

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5 things I hate about email – and how to fix them

Martech

Yes, this is a political battle you have to fight with the web and social teams and anybody else who wants to pitch a high-visibility tent on this valuable real estate. But hey – email marketers are marketers with a little sales DNA. Your opt-in form should go at the top of every page on your website.

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How Homethreads is leveraging data to create a new customer experience

Martech

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

We had a client in the solar panel sector targeting a highly specific market. Soon, we realized real estate brokers were our gateway — they were more interested in energy savings, which indicated strong buying intent. Traditional methods weren’t effective. We initially thought building owners were our target, but no.

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