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Experian rolls out retail media network solution

Martech

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Why we care. RMNs saw 16.3% growth in the U.S. Proving RMN value.

Retail 115
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Bluecore moves into experimentation

Martech

Why we care. It’s about building an experimentation culture.

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2022 Predictions: E-commerce everywhere

Martech

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. Simplified stack. The future of e-commerce will be driven by personalization.

Retail 138
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How to make the most of cohort analysis

Martech

All cohorts are segments, but not all segments are cohorts,” said Eric Sloan, director of strategy at performance marketing agency Thrive Digital. For example, tracking the number of online shoppers for a seven-day period. One example is looking at the number of shoppers who visit the web site to make another purchase.

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The rise of creator commerce: LTK Europe’s Dave Murray talks growth, video and metrics

Econsultancy

So much so I quit my ‘nine to five’ as global director at a performance marketing network to work alongside co-founders Baxter and Amber Venz Box. I was constantly growing my knowledge on how performancemarketing drives brand expansion and paying close attention to the new trends across each market.

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Social media platforms see sales boost as pandemic shopping habits take root

Martech

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. Processing.Please wait.

Shoppers 102
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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Finding shoppers before and during the Big Game There’s a chance that fans who follow sports on multiple screens are shopping on one of them. To connect with shoppers, Michelob ULTRA partnered with Instacart for a first-of-its-kind co-marketing initiative around the Super Bowl. It’s what you do after the game that matters.