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Key marketing lessons from startup to scale-up

Martech

Social media marketing is essential for both startups and large corporations. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points.

CRM 113
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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 103
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The most effective influencer campaigns are built on fit, not fame

Martech

Long gone are the days of experimenting with influencer marketing. Its now a proven lever for strategic growth. But outperforming in this space isnt about jumping on trends or chasing fame its about brand alignment, scale and strategy.

Transform 104
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Social media management services: 9 agencies your brand should check out

Sprout Social

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

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50 AI Prompt Examples For Marketers to Maximize ROI

SocialPilot

To ensure these generative AI prompts help marketers achieve their content creation goals, I assembled my social media and performance marketing team to create this database. We have designed these prompts according to our needs and to drive the output we want. Let’s get back to the topic.

Transform 105
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Meta advertisers: Glitchy automated system pushing sales down and costs up

Martech

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience.