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8 companies that use social media marketing effectively

Martech

The goal of this social campaign was to evoke quirky childhood memories of nostalgia wherein kids in school would take bites out of their bologna slices to make eyes and mouths and stick them on their faces during lunchtime. It even encouraged customers to take selfies wearing the masks to foster engagement on social channels.

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What is social media marketing?

Search Engine Land

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

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Key marketing lessons from startup to scale-up

Martech

Social media marketing is essential for both startups and large corporations. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points.

CRM 109
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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 94
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Meta advertisers: Glitchy automated system pushing sales down and costs up

Martech

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

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50 AI Prompt Examples For Marketers to Maximize ROI

SocialPilot

To ensure these generative AI prompts help marketers achieve their content creation goals, I assembled my social media and performance marketing team to create this database. We have designed these prompts according to our needs and to drive the output we want. Let’s get back to the topic.

Transform 105
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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience.