Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Adobe Experience Cloud Blog

APRIL 7, 2020

If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? .

Thought Leadership 167

Thought Leadership Marketers Marketing Communications 167

Set Up

JULY 10, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. If you know an impactful marketing leader who would be a good candidate for the #CMOSpotlight series, nominate them here. “ Collaboration is really about hearing everyone’s voice.

CMO 64

CMO Thought Leadership Promotion Performance Marketing 64

Martech

MAY 29, 2024

The idea is to provide so much value through thought leadership and clear messaging that you will create demand for your product, resulting in new high-intent MQLs. When you compare the ideology to marketing and economic fundamentals, there are some glaring issues, not the least of which is the economic challenge of creating demand.

Branding 135

Branding Customer Acquisition Thought Leadership Fashion 135

Set Up

OCTOBER 19, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 124

CMO Thought Leadership Performance Marketing Marketing 124

Set Up

OCTOBER 24, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Watch the Full Interview to the right.

CMO 59

CMO Thought Leadership Communications Performance Marketing 59

Marketing Insider Group

SEPTEMBER 9, 2020

Your marketing investments are not generating revenues if your ROMI is less than 100%. Use ROMI carefully in deciding which marketing tactics to boost, retain, or remove. Do not immediately cancel low-performing marketing projects that may need adjustments to be successful. . Average Revenue Per Account (ARPA).

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Measure long-term performance. Marketers are addicted to short-term metrics. Weekly, monthly, and quarterly goals keep us all on our toes. Share Your 2020 Resolutions!

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Adopting and implementing software and processes that automate lead verification and cleansing at the point of captured-data convergence (identified in step 1) is the best way to ensure clean data is imported into your marketing automation and CRM systems in a timely manner. Marketing Automation b2b'

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Duct Tape Marketing

APRIL 2, 2020

His latest book is The Context Marketing Revolution , where he asserts that we have entered the post-attention era in marketing. On this episode, Sweezey walks us through the ins and outs of context marketing, and gives us a closer look at what high-performing marketing organizations are doing to succeed at this new type of marketing.

Thought Leadership 92

Thought Leadership Marketers Marketing Performance Marketing 92

Adobe Experience Cloud Blog

MAY 29, 2014

Grading content is a new way of thinking of performance. Marketers might think that because one of their email blasts had a low open rate, the list they sent to is bad, or that those leads are not interested in their product. Marketing Automation' But it might simply be that the content wasn’t right for that audience.

Marketing Automation Platform 132

Marketing Automation Platform Thought Leadership CRM Marketers 132

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Only then can you truly wow your audience and maximize campaign performance. Marketing automation systems enable you to take personalization from basic to brilliant. The post How Marketers Can Reach Peak Personalization in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Set Up

OCTOBER 5, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO and Founder, Joe Koufman , virtually sat down with Colleen Murphy-Gomez , the VP of Marketing at iBwave Solutions, to talk about gift-giving as a superpower, inspirational quotes from her father, and more.

CMO 102

CMO Thought Leadership Performance Marketing Marketing 102

Neil Patel

AUGUST 28, 2020

Industry-specific Thought Leadership. In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership. OuterBox – Best For eCommerce SEO. OuterBox is our pick for eCommerce SEO.

SEO 144

SEO eCommerce Thought Leadership Communications 144

Adobe Experience Cloud Blog

AUGUST 21, 2017

That is, “if your landing pages in any way result in higher conversions, you’ll increase the Relevance Score of your Facebook ads,” says Matthew Weller, Director of Performance Marketing at AspireIQ. ” Again, high-converting landing pages are a key factor in boosting traffic, and thus, ROI.

Thought Leadership 134

Thought Leadership User-Generated Food Advertising 134

Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

CMO 98

CMO Gen Z Entertainment Thought Leadership 98

Martech

MAY 18, 2023

Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space. However, each type of event also requires a different approach when it comes to generating and following up on those leads.

Thought Leadership 103

Thought Leadership CRM Promotion Place 103

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. How are you doing? Still with me? We can do this together.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the full interview to the right. Never miss a CMO Spotlight! Sign up with your email address to receive news + updates.

CMO 98

CMO Fashion Thought Leadership Performance Marketing 98

Martech

JANUARY 31, 2022

He added, “What we did was go all-in on two things — thought leadership content and reach.”. Brands need to provide a consistent stream of thought leadership content. said Darryl Praill, CRO of sales engagement platform VanillaSoft, at our MarTech conference. You cannot outspend them.”.

Branding 98

Branding Thought Leadership Communications Product 98

Adobe Experience Cloud Blog

MARCH 5, 2018

By starting at the stage level, marketers can compare the rate of conversion to any number of marketing dimensions, helping highlight then identify contributions that are working, need to be improved, or that can be eliminated from the marketing mix.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketers 96

Hubspot Marketing

MARCH 19, 2024

And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership.

Thought Leadership 105

Thought Leadership B2C Marketers Marketing 105

Sprout Social

OCTOBER 18, 2023

They were able to grow their thought leadership presence and community by joining more conversations that mattered to their target audience. Perform market research to inform teams beyond marketing Sharing insights from your social media data collection beyond the marketing team is becoming a more common, and needed, practice.

Health 142

Health Manufacturing Thought Leadership Product 142

Martech

JUNE 30, 2023

That marketing organization can mine for and apply insights to influence the business’s strategic direction, craft unique thought leadership content, strengthen brand and content messaging and enhance product or service innovation.

Thought Leadership 109

Thought Leadership Analytics Market Research User-Generated 109

Kevin Indig

AUGUST 7, 2023

4 things you can create: Thought leadership from key people in the company Data stories Customer / expert interviews Press releases The critical point most marketers miss about press releases and thought leadership is “ so what? In good economic times, leaders are willing to spend more on brand.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Martech

MARCH 22, 2023

Besides these thought leadership sources, you can call on your email communities for advice and ideas. Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic.

Marketing Strategy 103

Marketing Strategy Whitepaper Thought Leadership Marketers 103

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Set Up

SEPTEMBER 14, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Joe De Sena , the founder and CEO of Spartan , to discuss the importance of sticking to your values, getting out of your comfort zone, and more.

CMO 59

CMO Thought Leadership Performance Marketing Branding 59

Set Up

APRIL 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 69

CMO Thought Leadership Education Performance Marketing 69

Set Up

JANUARY 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kaylin Durham , the Chief Client Officer at The Aaron's Company, Inc., WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 64

CMO Thought Leadership Performance Marketing Branding 64

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the full interview to the right. Never miss a CMO Spotlight! Sign up with your email address to receive news + updates. First Name. Last Name.

CMO 59

CMO Thought Leadership Education Analytics 59

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT. Never miss a CMO Spotlight! Sign up with your email address to receive news + updates. First Name. Last Name.

CMO 64

CMO Thought Leadership Communications Price 64

Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

CMO 59

CMO Thought Leadership Manufacturing Performance Marketing 59

Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Education Communications 59

Set Up

DECEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Efrat Ravid , the Chief Marketing Officer at Quantum Metric, to discuss her approach to rejection, her transition from engineering to marketing, and more.

CMO 59

CMO Thought Leadership Performance Marketing Customer 59

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Energy Performance Marketing 59