Hubspot Marketing

SEPTEMBER 30, 2024

As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? Personalization. If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Table of Contents Why use AI for marketing personalization?

Thought Leadership 139

Thought Leadership User-Generated Marketing Marketers 139

yorCMO

MARCH 24, 2025

Discover how personalized marketing can transform your small business! The post Personalized Marketing for Small Businesses: Winning Strategies for Business Owners appeared first on yorCMO. Learn affordable strategies to connect with your audience and boost ROI.

Personalized Marketing 71

Personalized Marketing Transform Marketing Marketers 71

Martech

MARCH 3, 2025

Data privacy laws are another obstacle to personalized marketing. Marketers trying to build personalized marketing programs for U.S. Identity resolution challenges Effective identity resolution requires merging and attaching numerous data points to a unified customer ID. users face multiple state privacy laws.

Law 119

Law Price Marketing Marketers 119

Marketing Insider Group

AUGUST 26, 2024

These components work together to automate repetitive tasks, analyze vast amounts of data , and personalize marketing efforts. It also enhances personalization by tailoring content and offers to individual customers and improves data analysis by quickly processing and presenting insights from large datasets.

CRM 123

CRM Transform Marketing Marketers 123

Martech

AUGUST 26, 2024

Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. ABM ( account-based marketing ) tool: An ABM tool enables you to identify and target high-value accounts, personalize marketing efforts, and align sales and marketing activities.

CMO 116

CMO Marketing Automation Platform Key Performance Indicator Analytics 116

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? When these 5 components are strong, marketing becomes a strategic growth function—not just an execution engine. Don’t forget to sign up for the in-person marketing ops huddle in Phoenix in April! See you there! Sign up here.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Marketing Insider Group

JULY 30, 2024

Enhanced Personalization One of the most significant advantages of zero-party data is its ability to enable highly personalized marketing. This level of personalization enhances customer satisfaction and engagement, leading to increased loyalty and repeat business.

Transform 126

Transform CRM Communications Management 126

Martech

AUGUST 12, 2024

This allows for more personalized marketing efforts. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer 114

Customer B2C CMO Customer Journey 114

Martech

AUGUST 6, 2024

Various sources create more intentional, aligned and personalized marketing campaigns, even without third-party cookies. Combine first-party data with other available data, like Google search intent, social media listening and market reports.

Marketing Strategy 128

Marketing Strategy Marketing Marketers Price 128

The Marketing Operations Leader

FEBRUARY 4, 2025

You're a one-person marketing ops team about to bring on your first team member, who do you hire? ” - Chloe Pott Definitely depends on your skillset as well as the gaps in your current Marketing Ops Org. You should sharpen your interview skills before you need them. Karin Holgren The classic MOPs answer "it depends.”

New Markets 130

New Markets Marketing Marketers Analytics 130

The Marketing Operations Leader

MARCH 20, 2025

In this edition: 6 Ways GTM Teams Can Measure Operations Effectiveness The 9 Crucial Reports of the Chief Revenue Officer Podcast Interview With Meta Martech Leader Exclusive For Paid Subscribers : Things I Would Never Do Again as a Marketing Ops Leader Will You Be in Phoenix for Forrester B2B Summit?

Price 130

Price CRM Personalized Marketing Customer 130

Martech

OCTOBER 3, 2024

Dig deeper: Unlocking customer loyalty: 5 core motivations powering personalized marketing Emotional bonds matter in cultivating customer loyalty Emotional connections are vital for cultivating deep, lasting customer loyalty. You can foster strong emotional bonds with them by: Understanding and reflecting customer values.

Customer 136

Customer Branding Customer loyalty Transform 136

Martech

MARCH 12, 2025

.” Looking ahead, a key goal of synthetic audience testing is nailing down microsegmentation, which aligns with the broader trend of hyper-personalized marketing. Interestingly, synthetic audiences could be used to understand when personalized marketing gets too hyper by gauging what consumers might perceive as “creepy.”

Marketing 77

Marketing Marketers User-Generated Personalized Marketing 77

Hubspot Marketing

OCTOBER 22, 2024

Kramer has been the "first-ish” marketer four times at companies ranging from 10 to 300 employees, so my first question was an easy one: If you're the first marketer at a company, where the heck should you start? First, you need to figure out where you can win. Where can you stand out?

eBook 118

eBook Personalized Marketing Product Branding 118

Martech

OCTOBER 24, 2024

Automated video production tools enable businesses to scale video marketing without large teams. These tools manage customer data storage and organization, supporting personalized marketing efforts. AI data infrastructure. AI assistants. AI lead sourcing and outreach.

Copywriting 125

Copywriting Transform PR User-Generated 125

Martech

OCTOBER 28, 2024

By leveraging hyper-personalization , brands ensure that customers receive relevant, timely communication on the platform they engage with most. Marketers who embrace these innovative solutions will be better positioned to stay ahead of technological changes and meet consumers’ expectations.

Market Trends 128

Market Trends Transform Customer loyalty Millennials 128

Hubspot Marketing

DECEMBER 16, 2024

Ad targeting and optimization As youve probably noticed by now, AI is a pro at using data to help create a seamless, targeted marketing campaign. So, its no surprise that Ad targeting and optimizing personalized marketing materials are as easy as counting to 3 for AI. Now, you have some great examples of AI automation in AI.

Marketing Strategy 114

Marketing Strategy Health Marketing Marketers 114

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io routinely outperforms competitors with teams ten times their size. They don’t possess superhuman abilities and they don’t work 24/7. They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions.

Transform 108

Transform Marketing Marketers User-Generated 108

Martech

MARCH 25, 2025

In response to growing brand apathy, 88% of marketers say they need to overhaul their engagement strategies in 2025, the report found, but only 32% believe their company can effectively personalize marketing and only 24% are doing so. consumers and 150 senior marketers at multinational brands.

Branding 77

Branding Personalized Marketing Product Customer 77

Marketing Insider Group

JANUARY 13, 2025

By streamlining customer data, businesses gain a unified view of their audience, making it easier to craft personalized marketing campaigns tailored to individual preferences. This personalization drives customer satisfaction and increases engagement, improving return on investment for your marketing efforts.

CRM 124

CRM Transform Marketing Marketers 124

Martech

NOVEMBER 25, 2024

Account creation forms: During account registration, customers may provide details such as their location, age, or interests, which can be used for personalized marketing.

Customer 112

Customer Food Communications Product 112

Martech

OCTOBER 1, 2024

Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans. It’s one route to better, more personalized marketing based on a customer’s existing product usage.

CRM 118

CRM User-Generated Marketing Automation Platform Marketing 118

Martech

AUGUST 8, 2024

It personalizes website content to highlight outfits that match the customer’s style and suggests new arrivals from favorite brands. Personalized marketing campaigns The customer receives an email with a curated selection of outfits similar to their past purchases, along with a special discount to encourage exploring the new collection.

Shoppers 116

Shoppers Shipping Retail Communications 116

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. Enhancing lead scoring and customer acquisition.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. These models consider various data types, including brand creative, illustrations, photography, and text, to optimize marketing messages for increased purchases.

Retail 114

Retail User-Generated Advertising Advertisers 114

Customers.ai

AUGUST 12, 2024

This means you can create highly personalized marketing campaigns that resonate with your audience, driving more engagement and conversions. You’ll gain valuable insights directly from your customers, allowing you to understand who is visiting your site along with their behaviors, preferences, and purchasing patterns.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Marketing Insider Group

OCTOBER 1, 2024

Driving Customer Engagement and Personalization Data insights allow businesses to understand their customers on a deeper level, enabling personalized marketing, tailored product recommendations , and improved customer service. From there, companies can make informed decisions based on actual data rather than assumptions.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Want to boost your holiday sales?

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. Of course, it would be impractical to create unique content for every single customer.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

AUGUST 19, 2024

Marketing teams can choose from various ABM strategies, so it’s important to pick the one that best fits your business goals: 1:1 ABM strategy The 1:1 approach focuses on individual accounts, delivering highly personalized marketing messages and experiences tailored to a single target company.

Key Performance Indicator 116

Key Performance Indicator Marketing Marketers CRM 116

Martech

JANUARY 7, 2025

Audience segmentation and targeting: Implement advanced segmentation strategies to identify and target specific audience groups, ensuring personalized marketing communications that resonate with potential attendees. Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g.,

Key Performance Indicator 106

Key Performance Indicator Logistics Marketing Marketers 106

Martech

JANUARY 29, 2025

Dig deeper: Unlocking customer loyalty: 5 core motivations powering personalized marketing Tailoring the customer experience for valued and volume customers Designing the customer experience effectively means considering both valued and volume customers.

Customer 108

Customer Price Customer Acquisition Customer loyalty 108

Hubspot Marketing

NOVEMBER 15, 2024

Sales and marketing develop a deck together while sales and ramping up their efforts. How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach. How do you get started?

CMO 128

CMO Traditional Marketing Communications Marketing 128

Hubspot Marketing

NOVEMBER 4, 2024

AI Personalization Marketers know that personalization is a key strategy for building consumer trust and brand loyalty. Savvy marketers know that “personalization” goes a lot deeper than just using a customer’s first name. Examples: HubSpot’s AI Search Grader , of course; AgoraPulse 3.

Analytics 131

Analytics Customer Journey CMO Marketing 131

Lynton Web

AUGUST 3, 2024

Custom Integrations Benefits of the Integration and Powerful Marketing Campaigns to Consider The integration bridges the gap between fitness center data and marketing automation, providing an effective means of marketing and selling to new clients while keeping current ones happy.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Martech

MARCH 25, 2025

It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies all essential for success in todays privacy-first, omnichannel landscape. Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance.

Whitepaper 64

Whitepaper Digital Marketing Marketing Marketers 64

Hubspot Marketing

FEBRUARY 3, 2025

Am I treating the people who view my ads like Im a corporation marketing to faceless customers? Or am I a person marketing to other people? As proof, he points out that this is exactly why influencer marketing is so effective right now. Its a real person talking to you as another real person.

Performance Marketing 88

Performance Marketing Marketing Marketers Influencer Marketing 88