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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? Personalization. If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Table of Contents Why use AI for marketing personalization?

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Unlock the real value of genAI in martech

Martech

There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. AI tools assist in identifying customer needs, generating personalized sales messages, taking meeting notes, automating prospecting, gamifying team training and analyzing CRM data.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. PR and earned media. Experiential and event marketing. How do you get started?

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Our platform helps marketers engage customers with tailored promotions, order updates, and targeted messaging based on individual preferences and our dynamic segmentation and behavioral triggers enhance the precision of any SMS campaign. Q: What role do CRM tools play in ecommerce marketing? Get 500 contacts for free !

eCommerce 106
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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

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The secrets of successful martech event marketing

Martech

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. And remember – marketing goes hand-in-hand with your sales group.