Hubspot Marketing

MAY 25, 2023

Clockwise Image Source Clockwise is a SaaS productivity tool that helps busy professionals manage their meeting scheduling and find more time for uninterrupted flow. They needed a better way to get product usage and engagement data in front of their go-to-market teams.

Personalized Marketing 137

Personalized Marketing CRM Marketing Marketers 137

Marketing Insider Group

JULY 30, 2024

Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. For instance, if a customer indicates they are interested in eco-friendly products through a survey, the brand knows this preference is genuine and can confidently act on it.

Transform 126

Transform CRM Communications Management 126

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Martech

OCTOBER 28, 2024

This way, marketers can ensure more accurate personalization and faster adaptation to customer needs. Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

AUGUST 12, 2024

This allows for more personalized marketing efforts. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer 111

Customer B2C CMO Customer Journey 111

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. Automated video production tools enable businesses to scale video marketing without large teams. Efficiency benefits include: Operational efficiency.

Copywriting 121

Copywriting Transform PR User-Generated 121

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

CRM 115

CRM User-Generated Marketing Automation Platform Marketing 115

Hubspot Marketing

OCTOBER 22, 2024

Kramer has been the "first-ish” marketer four times at companies ranging from 10 to 300 employees, so my first question was an easy one: If you're the first marketer at a company, where the heck should you start? To sell marketing to execs, compare it to the product team. First, you need to figure out where you can win.

eBook 116

eBook Personalized Marketing Product Branding 116

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Why we care. Get MarTech!

Product 112

Product User-Generated Customer Journey Influencer Marketing 112

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. What’s emotion got to do with it?

Customer 134

Customer Branding Customer loyalty Transform 134

Martech

NOVEMBER 25, 2024

Preference centers: Customers can share their preferences regarding communication channels, product types, or content they wish to receive. This helps brands tailor their marketing efforts accordingly. Implement a loyalty program that rewards customers for sharing information about their pets and their experiences with our products.

Customer 109

Customer Food Communications Product 109

Hubspot Marketing

NOVEMBER 5, 2024

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. your services, or schedule a live product demonstration.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

MARCH 25, 2025

More than half (54%) of American consumers say they dont pay attention to the brands they buy, as long as the product meets their needs, a new report found. Thats according to the Consumer Products Engagement report from SAP Emarsys and Deloitte, which was released today at the Shoptalk conference in Las Vegas.

Branding 82

Branding Personalized Marketing Product Customer 82

Use Insider

MAY 30, 2022

Personalized product recommendations for the win. Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. The emphasis is now on marketers to nurture the customer’s interest and nudge them closer to purchase.

Product 98

Product User-Generated Shoppers Price 98

Hubspot Marketing

NOVEMBER 4, 2024

Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Savvy marketers know that “personalization” goes a lot deeper than just using a customer’s first name.

Analytics 129

Analytics Customer Journey CMO Marketing 129

The Marketing Operations Leader

FEBRUARY 4, 2025

One thing is very clear - do NOT look to products or tools as a sign of increased maturity. This new marketing ops model intentionally focuses on customer experience, enablement, and AI-powered support. You're a one-person marketing ops team about to bring on your first team member, who do you hire?

New Markets 130

New Markets Marketing Marketers Analytics 130

Hubspot Marketing

NOVEMBER 15, 2024

Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. But those departmental lines have been blurring, with marketing at the forefront of this process. How do you get started?

CMO 127

CMO Traditional Marketing Communications Marketing 127

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 128

eCommerce B2C Manufacturing Retail 128

Martech

AUGUST 19, 2024

Marketing teams can choose from various ABM strategies, so it’s important to pick the one that best fits your business goals: 1:1 ABM strategy The 1:1 approach focuses on individual accounts, delivering highly personalized marketing messages and experiences tailored to a single target company.

Key Performance Indicator 113

Key Performance Indicator Marketing Marketers CRM 113

Buffer Marketing

JANUARY 7, 2025

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Optimove uses AI to help you understand which customers are most likely to make a purchase and suggest the best way to reach them, even suggesting different marketing approaches for different customer segments.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product. routinely outperforms competitors with teams ten times their size.

Transform 115

Transform Marketing Marketers User-Generated 115

Martech

MARCH 11, 2025

Rather than explicitly stating, “You recently viewed this product,” we subtly embedded content and products the subscriber had browsed over the past month. When subscribers opened it, they saw the products they had previously explored without the impression that their behavior was being watched. Processing.

Whitepaper 97

Whitepaper Customer Journey Transform Customer 97

Hubspot Marketing

DECEMBER 16, 2024

According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow. Of course, I can't forget how chatbots help marketers connect with consumers. How do you plan to implement intelligent automation into your next marketing campaign?

Marketing Strategy 112

Marketing Strategy Health Marketing Marketers 112

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Highlighting your brand’s commitment to sustainability can enhance your holiday marketing efforts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

MARCH 12, 2025

How might you envision the product?” ” A ‘person’ contains multitudes Each “person” in the audience represents a different demographic group and not an individual. The post Are synthetic audiences the future of marketing testing? “Why might you be looking for a new supplement?

Marketing 74

Marketing Marketers User-Generated Personalized Marketing 74

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. These models consider various data types, including brand creative, illustrations, photography, and text, to optimize marketing messages for increased purchases.

Retail 111

Retail User-Generated Advertising Advertisers 111

Martech

JANUARY 29, 2025

Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Reinforce the emotional connection by sending personalized thank-you notes or exclusive content. Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback.

Customer 104

Customer Price Customer Acquisition Customer loyalty 104

Hubspot Marketing

NOVEMBER 6, 2024

Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.” Content Marketing Lead Generation 5.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior.

Transform 98

Transform Marketing Marketers Education 98

Marketing Insider Group

OCTOBER 1, 2024

Driving Customer Engagement and Personalization Data insights allow businesses to understand their customers on a deeper level, enabling personalized marketing, tailored product recommendations , and improved customer service. From there, companies can make informed decisions based on actual data rather than assumptions.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Hubspot Marketing

DECEMBER 12, 2024

Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Source To keep it honest, the company releases a Flight Status or sustainability report every year to keep customers and the market in the loop about how their efforts are performing.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Hyper-Personalization Powered by AI 2. Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

SmartBrief - Marketing

FEBRUARY 12, 2025

For example, a prospect might visit one of your websites product pages, signaling potential interest. Because sales sit so close to revenue, intent data can galvanize action and increase sales productivity, Bombora co-founder Mike Burton tells MarTech. It shows those who have the intent to buy and how those people behave.

CRM 82

CRM Customer Journey Education Marketing Strategy 82

Marketing Insider Group

MARCH 17, 2025

Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization. People use Google every day to find products, services, and solutions. If your brand isnt visible, youre missing out on a steady stream of organic traffic and long-term revenue.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Customers.ai

DECEMBER 11, 2024

Theyre clicking around, checking out products, and maybe even adding items to their cart. email with a curated list of products theyve browsed. Saving an abandoned cart before its too late Emma just loaded up her cart with three skincare products but hasnt clicked checkout. Still interested in [product they browsed]?

Shipping 77

Shipping Shoppers Law eCommerce 77

Hubspot Marketing

DECEMBER 27, 2024

Greg Fass, Liquid Deaths VP of marketing, is proud to work against the mindset that people are just brainless consumers whose sole purpose on Earth is to consume products. Oatly is a mission-led company that happens to sell oat milk; its not a product-led company in search of a mission. Yep that's a direct quote.) Who wouldn't?

Fashion 91

Fashion Marketing Marketers Entertainment 91