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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. But those departmental lines have been blurring, with marketing at the forefront of this process. PR and earned media.

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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

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The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More

Hubspot Marketing

Greg Fass, Liquid Deaths VP of marketing, is proud to work against the mindset that people are just brainless consumers whose sole purpose on Earth is to consume products. Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics wont necessarily be of much use. They declined.)

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Does Marketing Really Matter? (8 Benefits That Show It's Critical)

Hubspot Marketing

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. its results pale compared to what they’ll get if they use digital marketing. Image Source.

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Traditional vs. Digital: The Super Bowl Ad Grey Space

Adobe Experience Cloud Blog

It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks. Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market?

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How AI can help create bespoke customer experiences

Martech

Personalized marketing isn’t just a trend. By crafting messages that resonate on a personal level, companies are not just capturing attention. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

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Adobe Experience Cloud competitors: 8 Alternatives for marketing teams

Use Insider

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like.