Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Dig deeper: What do marketing attribution and predictive analytics tools do?

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Marketing Insider Group

JULY 30, 2024

Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. The result is more personalized and effective marketing strategies. You can integrate these surveys into your websites and apps or send them via email.

Transform 124

Transform CRM Communications Management 124

Chief Martec

JANUARY 2, 2025

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? They pretended other products weren’t necessary or important.

Fashion 129

Fashion Transform CRM Product 129

Martech

OCTOBER 6, 2022

To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The end goal is to deliver rich, personalized marketing experiences that connect and convert. The name of the game is personalization. A seamless end-to-end journey.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The thing that excites me the most is its product recommendation capabilities. Pricing : Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing? Segmentation.

Personalized Marketing 138

Personalized Marketing Branding Customer loyalty Transform 138

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. This can include freelancers, product testers, and so on. What is the Impact of Ecommerce on Marketing? Marketing is nothing if not adaptive. As ecommerce has emerged and evolved, marketing has gone through many changes.

Transform 82

Transform eCommerce Retail Entertainment 82

Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). In the fall of 2022, ChatGPT was a mere whisper—and just a few months later, thousands of marketers were quaking in their home offices, stressing about losing their jobs to bots.

Transform 126

Transform Analytics Marketing Marketers 126

Marketing Insider Group

OCTOBER 1, 2024

CRM reporting transforms raw data into actionable insights that help companies develop better business strategies and drive overall growth. Similarly, customer service reports can highlight response times or satisfaction levels, giving businesses a clear view of how well they meet customer needs. What is CRM Analytics?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Search Engine Land

OCTOBER 6, 2022

To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The end goal is to deliver rich, personalized marketing experiences that connect and convert. The name of the game is personalization. A seamless end-to-end journey.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior.

Transform 98

Transform Marketing Marketers Education 98

Martech

MARCH 11, 2025

Rather than explicitly stating, “You recently viewed this product,” we subtly embedded content and products the subscriber had browsed over the past month. When subscribers opened it, they saw the products they had previously explored without the impression that their behavior was being watched. Processing.

Whitepaper 104

Whitepaper Customer Journey Transform Customer 104

Vertical Response

JUNE 11, 2025

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed. Content and message in 2005 were direct and promotional.

Transform 52

Transform Email Marketing Analytics Marketing 52

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Transform your store with festive decorations and eye-catching displays.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Hubspot Marketing

DECEMBER 2, 2024

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. Pro tip: Use AI to fine-tune timing and personalization to improve conversions.

Customer Journey 133

Customer Journey Copywriting Marketing Marketers 133

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps. Whats Not Working in 2025 1.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Canva this week launched Visual Suite 2.0, Visual Suite 2.0

Transform 73

Transform User-Generated Analytics Communications 73

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Hyper-Personalization Powered by AI 2. Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Whos Mailing What

JUNE 13, 2025

With AI in direct mail marketing, businesses can improve the way they target new customers, personalize messages based on real data, and save time by automating parts of the campaign process. How AI is transforming direct mail campaigns If we look closely, direct mail has come a long way from generic flyers and mass mailers.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Customers.ai

NOVEMBER 18, 2024

Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts. Use Case: An ecommerce brand selling beauty products can use Klaviyo to segment their audience based on purchase frequency. The result?

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Neil Patel

DECEMBER 1, 2021

In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. By transforming raw data into strategic information, Google Data Studio helps marketers make decisions to help achieve their goals. Easy Data Transformation. Powerful Data Visualization.

Transform 125

Transform Marketing Marketers Analytics 125

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 71

Customer Transform Energy Health 71

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Productivity or performance: What’s your choice? Ah, there it is again — the genAI buzz.

Transform 128

Transform New Technology Education Personalized Marketing 128

Animalz blog

APRIL 17, 2025

Every one-person marketing team knows the feeling. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution. Manage social distribution.

SEO 62

SEO Branding Transform Shipping 62

Martech

MAY 22, 2024

Using AI and customer data to enhance the customer experience By leveraging AI, brands can transform their customer data platforms (CDPs) into potent tools for real-time, data-driven decision-making. Achieving personalization at scale One of the greatest challenges in modern marketing is achieving personalization at scale.

Transform 131

Transform Customer Journey Key Performance Indicator New Technology 131

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JANUARY 4, 2021

Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Community marketing will replace event-based marketing. Look at digital transformation and work from home initiatives, for example. Digital Transformation.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

Transform 124

Transform Analytics Customer Email Marketing 124

Martech

FEBRUARY 23, 2024

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement.

Transform 121

Transform Customer Journey Analytics Millennials 121

Martech

AUGUST 10, 2021

Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. A product owner may work with several development teams.

Whitepaper 114

Whitepaper Transform CMO Market Segmentation 114

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. By crafting messages that resonate on a personal level, companies are not just capturing attention. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Customer 114

Customer Transform Retail eCommerce 114

SocialPilot

FEBRUARY 23, 2025

This feedback can directly fuel product improvements, service upgrades, and even new business opportunities. Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. Transparency in your review scores makes customers feel more confident in your brand and products.

Marketing 64

Marketing Marketers Real Estate Management 64

Martech

MAY 5, 2022

The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand. In contrast, the ICP is a description of customers who will benefit from your product or service. “They’re used for maintaining customers, and personalization is the absolute key.”

Customer 126

Customer Transform Customer loyalty User-Generated 126

Lynton Web

NOVEMBER 12, 2024

When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency.

CRM 52

CRM Transform CMO Management 52

Customers.ai

NOVEMBER 14, 2024

Personalization That Actually Feels Personal Forget those cringey “Dear [First Name]” emails. Klaviyo takes personalization up a notch with dynamic content that adapts based on the data you have about each subscriber. This integration lets you tap into your Shopify data to create emails that feel personal and relevant.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers focused on improving user engagement and retention. Pro tip: Use Amplitude’s cohort comparison to test how different audience groups react to promotions or product launches. Marketers who want to experiment and refine campaigns for specific customer segments. Average rating: 4.5/5 Who is it perfect for?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76