Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. These models consider various data types, including brand creative, illustrations, photography, and text, to optimize marketing messages for increased purchases. BrandRep launched an AI-powered keyword generator.

Retail 114

Retail User-Generated Advertising Advertisers 114

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? I haven’t lived the history of SEO or the larger internet the way most of you reading this probably have. Chef’s kiss.”

SEO 121

SEO Advertising Advertisers Promotion 121

Marketing Insider Group

JULY 29, 2024

We’ll dive into a few personalization examples in the next section. Personalize marketing content based on donor characteristics. Once you’ve developed your donor segments, reach out to each group with personalized content that appeals to them based on their distinctive characteristics.

Digital Marketing 74

Digital Marketing CRM Marketers Marketing 74

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior.

Transform 98

Transform Marketers Marketing Education 98

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Experiential and event marketing. PR and earned media. How do you get started?

CMO 120

CMO Traditional Marketing Communications Marketers 120

Hubspot Marketing

NOVEMBER 6, 2024

Compiling those best practices into a list is incredibly useful to a marketer looking to get started in a particular arena. For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai Shopify’s App Store is packed with options.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Rock Content

DECEMBER 27, 2023

However, when you need to advance your SEO strategy, that is not enough anymore. This is a very complete tool that helps you optimize your SEO strategy like no other. The post Content Marketing & Artificial Intelligence: How to use AI beyond copy creation in your SEO strategy appeared first on Rock Content.

SEO 98

SEO Content Marketing Marketers Marketing 98

Rock Content

NOVEMBER 17, 2020

One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. I say this based on the results we achieved with our Spanish-language content, focused on the international market. International SEO techniques.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat? The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Martech

OCTOBER 4, 2023

Content and SEO convergence: SEO and content need to be integrated from the beginning. Brands should use SEO insights to find trending topics and keywords and create outstanding content that aligns with customer needs. They also need to consider the rise of alternate mobile devices and the growing importance of voice search.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketers 138

Hubspot Marketing

FEBRUARY 11, 2020

While this technology was once described as "over-hyped," marketers now use a handful of AI-powered tools in their day-to-day tasks. For example, AI tools help content strategists define SEO and keyword strategies , perform SEO-related tasks like fixing duplicate content , and self-optimize mobile pages. The best part?

Transform 145

Transform SEO Marketers Marketing 145

Hubspot Marketing

APRIL 28, 2020

Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.". For instance, a startup's content manager might be their only marketer, while an enterprise company might have content managers assigned to multiple teams.

Management 145

Management Copywriting SEO Communications 145

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. And having a good SEO strategy can get you there! With this complete guide to SEO, you’ll learn all you need to know to reach the top results on Google! We’ll cover the following topics: What is SEO? How to start an SEO strategy? What is on-page SEO?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Moz

MAY 10, 2020

So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team. However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy.

SEO 70

SEO CRM PR Analytics 70

Hubspot Marketing

MAY 16, 2019

And by refreshing them with new information and SEO optimization and then effectively republishing them as new blog posts, HubSpot can build upon their existing organic value that these posts have accumulated through backlinks and user engagement and double or even triple their traffic. Audience Segmentation.

Marketers 145

Marketers Marketing User-Generated Fashion 145

Lynton Web

MAY 8, 2025

Search Engine Optimization for Visibility and Growth Effective SEO positions your recreation center prominently in search results, connecting you with community members actively seeking the programs you offer. Several options are tailored to the recreation center's needs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

SocialPilot

FEBRUARY 23, 2025

Source of Hyper-Personalized Marketing The words customers use in reviews can be a goldmine for marketing. Boosts Search Engine Rankings When it comes to local SEO, Google places a significant emphasis on reviews. Best for e-commerce brands and online businesses that want to establish trust and transparency.

Marketers 60

Marketers Marketing Real Estate Management 60

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

OCTOBER 12, 2020

Some of the world’s biggest brands are already using it as part of their content marketing strategy : The Washington Post uses Heliograf (an in-house reporting AI) to write social media posts and basic news stories. Boost Your SEO with Less Time. SEO: Text Optimizer : Text Optimizer is a content marketer’s holy grail.

Marketers 136

Marketers Marketing User-Generated SEO 136

Hubspot Marketing

JUNE 3, 2024

AI can analyze trends and suggest engaging content ideas which is the top reason why many marketers use AI, according to our study. Image Source It can also automate repetitive tasks such as generating SEO descriptions and social media posts. Track your website's SEO performance with detailed reports. The outcome? A massive win.

User-Generated 128

User-Generated Customer Journey SEO Marketers 128

Hubspot Marketing

APRIL 5, 2023

No SEO benefit or boost The form deters people from downloading content No brand visibility But if you’re going to march-on with gated content, it should be done for ABM warm-up , and not direct response sales follow up. Let’s start by looking at the biggest drawbacks of gated content : Lack of page views and traffic.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Martech

MAY 28, 2024

It’s invaluable for managing and nurturing leads, streamlining general marketing processes and delivering a clearer picture of your business’s state with polished dashboards, reports and integrations with almost every prominent product out there. Social media and SEO management 4. A tool like Originality.ai

User-Generated 124

User-Generated Marketers Marketing Analytics 124

Neil Patel

DECEMBER 2, 2020

Plug in SEO. The Plug In SEO Shopify app is an integration that continuously helps you optimize your content for SEO, among other traffic-driving features. Although it’s not better than manual SEO, this Shopify app helps you manage SEO optimization, and drive organic traffic to your shop, all through one simple plug-in.

Shipping 106

Shipping Logistics User-Generated SEO 106

Rock Content

FEBRUARY 16, 2024

Content Marketing Agency: The Key to Independent Success in 2024 As experience deepens and technology gets easier to navigate, unlocking your potential for marketing independence is more of a reality than ever. Building a personalized marketing approach is the act of controlling the process from start to finish.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Marketing Insider Group

MAY 25, 2021

Personalize Your Content to Build Stronger Relationships. 77% of B2B marketing and sales professionals think personalized marketing experiences lead to better customer relationships. 55% said marketing personalization leads to higher sales conversion and future growth rates. Loyalty programs. Newsletters.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

Transform 89

Transform User-Generated Marketers Marketing 89

Scoop.it!

MAY 11, 2023

Source Having this in mind, it’s time to start researching and comparing the most useful content marketing tools out there depending on your needs and marketing goals. It can also be a proprietary tool you build specifically for your marketing team. Take email marketing as an example.

Content Marketing 105

Content Marketing Marketers Marketing Analytics 105

Marketing Insider Group

APRIL 24, 2023

In contrast with other popular search engines, DuckDuckGo rejects the tracking of data and personalized search results. From an SEO perspective, Ecosia offers a few opportunities for businesses focused on sustainability and environmental responsibility. It also offers a non-biased search experience, without influence from advertisers.

Non-Profit 120

Non-Profit User-Generated Advertising Advertisers 120

Sachs Marketing Group

MARCH 2, 2023

Identify Your Audience Identifying your target client is crucial for real estate professionals because it helps you tailor your marketing efforts to the needs and preferences of your ideal audience. For example, studies show that websites on the first page of Google receive 91.5%

Real Estate 95

Real Estate Digital Marketing User-Generated Marketers 95

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Digital Marketer

OCTOBER 2, 2023

I started out with a blog name that combined the industry and my own name ( SEO and Smarty ). You’ve Been Taught SEO ALL WRONG Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are.

Branding 99

Branding Thought Leadership Energy SEO 99

SocialPilot

FEBRUARY 26, 2024

Audience Segmentation and Personalization AI helps businesses segment their audience based on behavior, preferences, and demographics to deliver highly personalized marketing messages and improve ROI. Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales.

Transform 103

Transform User-Generated Marketers Marketing 103

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%.

Thought Leadership 134

Thought Leadership Email Marketing Marketers Marketing 134

Hubspot Marketing

SEPTEMBER 29, 2023

From a technical perspective, videos can increase the time spent on a page, indirectly benefiting SEO rankings. If you already use video as a part of your marketing, incorporating it into your landing page strategy can also help enhance user engagement and drive conversions. Personalized content is not just preferred; it's expected.

Education 112

Education Market Trends Marketers Marketing 112

Martech

OCTOBER 21, 2021

The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes. Optimized marketing campaigns.

Analytics 113

Analytics CRM Affiliate Marketing Law 113