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Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.
Remember, the goal of email marketing is to build relationships, so keep your communications human, personal, and respectful of your audience’s inbox. VideoMarketingVideomarketing in 2024 continues to be an impactful way for small businesses to connect with their audience.
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Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person. Marketing was done by small teams and was driven by lots of guesswork and shots in the dark.
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