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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? AI copy generation/writing.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Pricing : Starts at $420/month to get the AI personalization feature. Pricing: Not listed.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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The secret to smarter, faster marketing decisions with AI

Martech

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

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Before scaling AI, fix your data foundations

Martech

Generative AI (genAI) is rapidly transforming the martech landscape, with adoption accelerating and companies of all sizes scaling pilots into fully functional solutions. But for marketers still in the early stages of developing genAI workflows, one factor matters most: data readiness.

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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

And don’t just take our word for it, companies like Casio UK grew their ecommerce customers by 27% in a year after implementing HubSpot CRM solutions, proving that the right system can transform your business. Here are the top solutions that have proven themselves with real ecommerce success stories.