Remove Personalized Marketing Remove Transform Remove User-Generated
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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? AI copy generation/writing.

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The secret to smarter, faster marketing decisions with AI

Martech

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

Transform 121
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute.

Customer 137
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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Pricing : Starts at $420/month to get the AI personalization feature. Pricing: Not listed.

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Why the media industry embraces martech transformation to win over consumers

Martech

Once primarily marketed to kids, especially males, the demographic is shifting, and up to 45% of gamers are female, with a median age of 33. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The name of the game is personalization.

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Canva’s Visual Suite upgrade unifies campaign planning and creation

Martech

Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentations and documents to videos and websites. The unified approach streamlines users’ workflow from ideation to delivery. Processing.