Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel.

Pharmaceutical 97

Pharmaceutical Customer loyalty B2C User-Generated 97

Search Engine Land

SEPTEMBER 15, 2023

Think: dehumidifiers during hurricane season, pharmaceuticals and Medicare during elections, or interest rate hikes at what seems like any given moment. Typically, search is impacted less than say Facebook or YouTube by things like mass catastrophes, domestic violence and national elections.

Pharmaceutical 122

Pharmaceutical Retail Health eCommerce 122

Martech

JULY 13, 2021

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

Pharmaceutical 129

Pharmaceutical Health Marketers Marketing 129

Martech

JUNE 3, 2024

If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Often, vertical software requires more services because they are more deeply embedded in the stack, so consider your service offerings as well.

Pharmaceutical 116

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 116

Sprout Social

JUNE 16, 2022

Compliance risk: Especially for companies in regulated industries like finance and pharmaceutical, there is additional risk as everything posted on your social media channels must comply with strict federal regulations for communication. Violations can come with steep fines.

Pharmaceutical 113

Pharmaceutical Finance Communications Place 113

yorCMO

JANUARY 10, 2023

Allison is an accomplished senior B2B marketing executive with more than 20 years of experience supporting brands in the information technology, banking, retail, pharmaceutical, healthcare, and senior living industries. The post Strategic Marketing Executive, Allison Hart, joins yorCMO appeared first on yorCMO.

Pharmaceutical 52

Pharmaceutical Information Technology Retail Marketers 52

Martech

OCTOBER 23, 2023

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Shelly DeMotte Kramer (14.7K

Transform 113

Transform Pharmaceutical B2C Event Marketing 113

Buffer Marketing

NOVEMBER 27, 2023

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. Potentially anyone with a shower could find a use for this product, and that was a huge number.  After two years of research, her gut told her she’d rather try and fail than not bring the product to life.

Product 114

Product Pharmaceutical Manufacturing Shipping 114

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 82

Pharmaceutical Branding Transform Finance 82

Search Engine Land

FEBRUARY 16, 2023

Recently, Google modified its regulations, permitting advertisements for FDA-approved CBD pharmaceuticals and topical, hemp-derived CBD items with less than 0.3% In the United States, Reddit approves ads for hemp-derived CBD products that are topical and non-ingestible. THC content in California, Colorado, and Puerto Rico.

Pharmaceutical 85

Pharmaceutical Food Law Advertisers 85

Search Engine Land

DECEMBER 30, 2022

See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space. (By The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz. By Tylor Hermanson. Published Sept. 14 ways Google may evaluate E-A-T.

SEO 104

SEO Pharmaceutical Search Marketers Management 104

Martech

JULY 23, 2024

From luxury goods to pharmaceuticals, no industry is immune. The AI dupe dilemma Artificial intelligence has revolutionized many aspects of business but has become a double-edged sword. While AI enhances productivity and innovation, it also empowers counterfeiters and imitators to create increasingly convincing fakes.

Branding 79

Branding Pharmaceutical Law eCommerce 79

Adams & Knight Marketing

JANUARY 29, 2019

• Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. The statistics are staggering: • Only two in 10 American adults who have dangerous medications lock them up. • Nearly 60,000 kids under the age of five accidentally swallow prescription drugs and end up in ERs every year.

Pharmaceutical 130

Pharmaceutical Education Digital Marketing Promotion 130

Set Up

AUGUST 8, 2024

Nettleship came into the pharmaceutical industry without experience and with too much confidence. They see what they need to do, and they also see opportunities to connect the dots and make us all better.” Q4 | Tell us about an impactful campaign. The social media campaign she led focused on targeting patients, which was new for them. “I

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Martech

MARCH 30, 2022

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. .

Pharmaceutical 98

Pharmaceutical Transform Marketers Marketing 98

Adobe Experience Cloud Blog

JUNE 11, 2021

Glenn Watson, Ego Pharmaceuticals. Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer.

Transform 146

Transform Pharmaceutical Customer Journey Thought Leadership 146

Martech

OCTOBER 11, 2023

Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) For example, IG has become a significant channel for McKinsey in distributing thought leadership. Their posts offer high educational value and most often link to studies and research.

Pharmaceutical 121

Pharmaceutical Thought Leadership B2C Social Media Marketing 121

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing.

Digital Marketing 114

Digital Marketing Pharmaceutical Real Estate Transform 114

Martech

NOVEMBER 16, 2022

That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. Unfortunately, Musk himself changed one of those protections, the blue check verification system. That change allowed users to pass themselves off as some major brands, most notably Eli Lilly.

Advertising 113

Advertising Advertisers Pharmaceutical Branding 113

Marketing Insider Group

OCTOBER 17, 2018

Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […]. Today’s healthcare landscape is rapidly changing.

Pharmaceutical 96

Pharmaceutical Customer Branding Marketers 96

Martech

APRIL 1, 2022

Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. “In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”. AVOD audiences.

Advertising 101

Advertising Advertisers Pharmaceutical Food 101

Hubspot Marketing

JUNE 27, 2023

Pharmaceutical Sales Representative with a Proven Record of Increasing Market Share Best for: Sales professionals in the pharmaceutical industry What we like: This headline is simple and direct.

Pharmaceutical 105

Pharmaceutical Finance Retail Logistics 105

Litmus

MARCH 5, 2021

And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from. Sometimes you need some very industry-specific inspiration.

Place 115

Place Pharmaceutical Retail Email Marketing 115

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.

Transform 100

Transform Pharmaceutical Health User-Generated 100

Martech

JULY 2, 2024

It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. Q: And you were in the right place to do so? A: Yes, we have the Triangle area — Raleigh, Chapel Hill and Durham — and we have the Raleigh Technical Park.

Pharmaceutical 89

Pharmaceutical Retail Transform New Technology 89

Litmus

JANUARY 23, 2024

And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from. Litmus Oh, did you know we have our very own email gallery at Litmus?

Place 98

Place Pharmaceutical Retail Email Marketing 98

Marketing Insider Group

OCTOBER 10, 2016

Whether you are working for a company in health care, pharmaceuticals, finance, insurance or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it’s not impossible.

Pharmaceutical 106

Pharmaceutical Content Marketing Finance Health 106

illumin

JULY 5, 2024

Pfizer introduces its own generative AI to aid its advertising Pharmaceutical giant Pfizer introduced its own generative AI platform called “Charlie” in early 2024. This guarantees advertisers an optimized return on investment (ROI) by focusing on the most beneficial opportunities.

Advertising 92

Advertising Advertisers Pharmaceutical User-Generated 92

Adobe Experience Cloud Blog

JUNE 11, 2021

Glenn Watson, Ego Pharmaceuticals. Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer.

Transform 95

Transform Pharmaceutical Customer Journey Thought Leadership 95

Sprout Social

FEBRUARY 21, 2022

Companies in the financial, medical and pharmaceutical industries all have additional considerations. Compliance and regulatory risk. Depending on your industry, you may have additional rules guiding what your company can and cannot say publicly.

Pharmaceutical 130

Pharmaceutical Energy PR Law 130

Content Marketing Institute

OCTOBER 2, 2018

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Takeda Pharmaceuticals – The Unbeatables. BuddyScalera Click To Tweet.

Pharmaceutical 102

Pharmaceutical Branding Entertainment Health 102

Search Engine Land

JULY 19, 2023

With the Google Grants program alone, they struggled to get a foothold in a market crowded with pharmaceutical advertisers and larger nonprofit organizations. The program’s restrictions often make it difficult to spend any significant portion of the grant budget. That was the case for this client. They needed a different strategy.

Pharmaceutical 83

Pharmaceutical Advertising Advertisers Branding 83

Rock Content

DECEMBER 20, 2023

The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine. This change aimed to mirror a broader transformation within the company, now focusing on health innovations and the most complex challenges in the field.

Transform 52

Transform Pharmaceutical Branding Communications 52

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities. Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets.

Pharmaceutical 135

Pharmaceutical Shipping Branding Education 135

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. But misinformation at this scale isn’t new. Prior to COVID-19, the United States had another major public health crisis—the opioid epidemic.

Health 122

Health Pharmaceutical Marketers Marketing 122

Set Up

MAY 12, 2022

She then moved to the Pharmaceutical industry where she completed a training program at Johnson & Johnson. Corsi’s career has taken her on a journey all over the world and through several industries. She started her career at Sony working in the phonographic division. After her training, she continued her career at Kraft, now Mondel?z,

Health 52

Health CMO Pharmaceutical Transform 52

Martech

MARCH 1, 2024

Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. Remember, it does require a larger initial investment in customer acquisition, as you need to discuss and agree upon the nature of the perpetual arrangement at the outset.

Gen Z 114

Gen Z Pharmaceutical Customer Acquisition Marketers 114