illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

Pharmaceutical 97

Pharmaceutical Transform Health Marketers 97

Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel.

Pharmaceutical 98

Pharmaceutical B2C Customer loyalty User-Generated 98

Search Engine Land

DECEMBER 22, 2022

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

Promotion 96

Promotion Pharmaceutical Food Advertisers 96

Adams & Knight Marketing

JANUARY 29, 2019

• Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. The statistics are staggering: • Only two in 10 American adults who have dangerous medications lock them up. • Nearly 60,000 kids under the age of five accidentally swallow prescription drugs and end up in ERs every year.

Pharmaceutical 130

Pharmaceutical Education Digital Marketing Promotion 130

Sprout Social

JUNE 16, 2022

Compliance risk: Especially for companies in regulated industries like finance and pharmaceutical, there is additional risk as everything posted on your social media channels must comply with strict federal regulations for communication. Violations can come with steep fines.

Pharmaceutical 123

Pharmaceutical Finance Communications Place 123

Search Engine Land

SEPTEMBER 15, 2023

Think: dehumidifiers during hurricane season, pharmaceuticals and Medicare during elections, or interest rate hikes at what seems like any given moment. Typically, search is impacted less than say Facebook or YouTube by things like mass catastrophes, domestic violence and national elections.

Pharmaceutical 122

Pharmaceutical Retail Health eCommerce 122

Calvyn Lee Blog

SEPTEMBER 23, 2023

Medical Treatments: Sub-Topic: “Medications and Pharmaceuticals” Sub-Topic: “Surgery and Procedures” Sub-Topic: “Physical Therapy” Sub-Topic: “Alternative Medicine” 6.

Pharmaceutical 130

Pharmaceutical Health SEO Education 130

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop. Marketers are now able to combine Marketo Real-Time Personalization capabilities with a personalized retargeting campaign to engage unknown audiences.

Pharmaceutical 134

Pharmaceutical Thought Leadership Advertisers Advertising 134

Content Marketing Institute

OCTOBER 2, 2018

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Takeda Pharmaceuticals – The Unbeatables. BuddyScalera Click To Tweet.

Pharmaceutical 111

Pharmaceutical Branding Entertainment Health 111

Martech

JUNE 3, 2024

If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Often, vertical software requires more services because they are more deeply embedded in the stack, so consider your service offerings as well.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Martech

MARCH 30, 2022

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. .

Pharmaceutical 112

Pharmaceutical Transform Marketers Marketing 112

Martech

OCTOBER 23, 2023

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Shelly DeMotte Kramer (14.7K

Transform 126

Transform Pharmaceutical B2C Event Marketing 126

Search Engine Land

JUNE 27, 2024

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.

Pharmaceutical 93

Pharmaceutical Law Advertisers Advertising 93

Buffer Marketing

NOVEMBER 27, 2023

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. Potentially anyone with a shower could find a use for this product, and that was a huge number.  After two years of research, her gut told her she’d rather try and fail than not bring the product to life.

Product 126

Product Pharmaceutical Manufacturing Shipping 126

Litmus

MARCH 5, 2021

And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from. Sometimes you need some very industry-specific inspiration.

Place 114

Place Pharmaceutical Retail Email Marketing 114

Martech

NOVEMBER 16, 2022

That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. Unfortunately, Musk himself changed one of those protections, the blue check verification system. That change allowed users to pass themselves off as some major brands, most notably Eli Lilly.

Advertisers 127

Advertisers Advertising Pharmaceutical Branding 127

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Sprout Social

FEBRUARY 21, 2022

Companies in the financial, medical and pharmaceutical industries all have additional considerations. Compliance and regulatory risk. Depending on your industry, you may have additional rules guiding what your company can and cannot say publicly.

Pharmaceutical 137

Pharmaceutical Energy PR Law 137

Martech

APRIL 1, 2022

Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. “In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”. AVOD audiences.

Advertisers 109

Advertisers Advertising Pharmaceutical Food 109

Martech

OCTOBER 11, 2023

Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) For example, IG has become a significant channel for McKinsey in distributing thought leadership. Their posts offer high educational value and most often link to studies and research.

Pharmaceutical 134

Pharmaceutical Thought Leadership B2C Social Media Marketing 134

Marketing Insider Group

JULY 9, 2015

Whether brands like it or not, having a presence on social media is necessary in today’s world, and if your brand is one that is generally not shown much love, (think pharmaceuticals, insurance, financial services) it can seem like a much better solution to hide in a hole and ignore the outlet completely. Big mistake.

Pharmaceutical 101

Pharmaceutical Branding Customer Marketing 101

Search Engine Land

DECEMBER 30, 2022

See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space. (By The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz. By Tylor Hermanson. Published Sept. 14 ways Google may evaluate E-A-T.

SEO 104

SEO Pharmaceutical Search Marketers Management 104

Hubspot Marketing

JUNE 27, 2023

Pharmaceutical Sales Representative with a Proven Record of Increasing Market Share Best for: Sales professionals in the pharmaceutical industry What we like: This headline is simple and direct.

Pharmaceutical 123

Pharmaceutical Finance Retail Logistics 123

Marketing Insider Group

APRIL 20, 2020

Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. You and your teams have a ton of expertise in your field. A blog writing service can work closely with your teams to turn raw facts into compelling copy.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

The enterprise sector has become the fastest-growing for Marketo, delivering value to major firms like McKesson Pharmaceutical, Dell Retail, Intel Corporation, Kelly Services, USG and many more. Here at Marketo, we are changing – and accelerating – the way businesses grow and succeed. The impact spans companies of all sizes and types.

Transform 100

Transform Pharmaceutical Thought Leadership Retail 100

Marketing Insider Group

SEPTEMBER 29, 2020

A pharmaceutical company blog might not sound like a particularly exciting form of content. By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. Breakthroughs by Pfizer.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Marketing Insider Group

JULY 13, 2020

The Keenfolks helps global FMCG brands and Pharmaceutical companies to outpace the speed of the consumer and overcome digital uncertainty through a new category: Digital Gap Management®. About The Keenfolks.

Transform 133

Transform Pharmaceutical Customer Journey Price 133

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities. Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets.

Pharmaceutical 137

Pharmaceutical Shipping Branding Education 137

Search Engine Land

FEBRUARY 16, 2023

Recently, Google modified its regulations, permitting advertisements for FDA-approved CBD pharmaceuticals and topical, hemp-derived CBD items with less than 0.3% In the United States, Reddit approves ads for hemp-derived CBD products that are topical and non-ingestible. THC content in California, Colorado, and Puerto Rico.

Pharmaceutical 85

Pharmaceutical Food Law Advertisers 85

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 85

Pharmaceutical Branding Transform Finance 85

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. But misinformation at this scale isn’t new. Prior to COVID-19, the United States had another major public health crisis—the opioid epidemic.

Health 122

Health Pharmaceutical Marketers Marketing 122

Content Marketing Institute

DECEMBER 13, 2018

By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.

Pharmaceutical 112

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 112

Marketing Insider Group

MARCH 12, 2013

That’s right, Glaxo Smith Kline, the third largest pharmaceutical company in the world (worth more than $73 billion today), owes its century-long success to Nurse Kennedy and the Baby Book. Powdered milk sales skyrocketed and they distributed millions of copies of their baby book.

Branding 111

Branding Pharmaceutical Thought Leadership Energy 111

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.

Transform 109

Transform Pharmaceutical Health User-Generated 109

Neil Patel

SEPTEMBER 8, 2021

Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries. BuildingConnected is a great choice for anyone involved in preconstruction or construction industries. Clora – Science & Medicine.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hubspot Marketing

AUGUST 20, 2019

Approach them with confidence, and introduce yourself not as a fan, but as an equal ( because you are ), and say something thought-provoking that they can relate to, like, "Your applications of inbound marketing for nonprofits was helpful for me at my last job, but I'm transitioning into a job in the pharmaceutical industry.

Pharmaceutical 145

Pharmaceutical Inbound Marketing Thought Leadership Law 145

Duct Tape Marketing

MARCH 13, 2025

So in the book, I talk about Joan, who had been working as a scientist, a PhD scientist at a large pharmaceutical firm. She wound up building a small investing arm herself, not in the pharmaceutical firm, and then becoming CEO of one of the portfolio companies. She calls herself an accidental entrepreneur.

Pharmaceutical 45

Pharmaceutical Place Education Digital Marketing 45