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Let’s take a few steps back and talk about why search engines care in the first place. These are links back to your site from places you just don’t want to be associated with your brand. Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker.
But once you enter the world, there’s not a lot of places to go for training. I think the technology providers do a good job of having that in place, but outside of that, there tends to be a gap for someone who, especially on their own, is just looking to advance their skills. I don’t run into a lot of them. Trial by fire.
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