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Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.
Companies in the financial, medical and pharmaceutical industries all have additional considerations. But the proper tools and procedures make it a lot less likely that someone will accidentally post from the company account instead of their personal account or that they will do something else that causes you a self-imposed PR “incident.”
Financial consequences Any negative situation, like a PR crisis, compliance violation, or security breach, can compound into bigger issues. Just ask pharmaceutical company Eli Lilly. These may include emergencies, PR crises, or security breaches. This is especially important if your business operates in a regulated industry.
Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. PR Release Links. It’s not just a single backlink from a random competitor; it’s irrelevant links from places that could tarnish your brand’s reputation. Press releases can be a source of bad backlinks.
Ramarketing is a PR and marketing consultancy for pharma and biotech companies. It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies.
Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. A: Chris was the VP of the team I got brought in as the director of at this PR agency. Unfortunately, the PR agency just wasn’t aligned with that.
” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”
It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. According to Jill Florence, Director of Enterprise Sales at Sprout Social, “Unfortunately, PR crises are common for healthcare systems and other healthcare organizations.
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