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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Review your pricing and packaging to ensure the ‘units’ you charge for make sense for this customer set. Determine what you are replacing in this vertical and what success looks like.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. million people.

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The B2B case for retention marketing: 7 key tactics

Martech

The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. A need to avoid price wars.

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The role of AI in programmatic advertising

illumin

Real-time bidding and optimization: AI algorithms can assess bid opportunities instantly, identifying the best price to bid for ad placements by taking into account factors such as audience relevance, past performance, and campaign goals.

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36 Up-To-Date Ecommerce Statistics

Backlinko

billion Over-the-Counter Pharmaceuticals $59.65 In the US, the average online spend per buyer is $2,700 ( DataReportal ) Electronics is currently the largest consumer product category with the most ecommerce spending in the US, accounting for 781.3$ billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 billion Furniture $188.0

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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing. ” (Accurate.)