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8 tips to adopt vertical marketing and drive SaaS growth

Martech

The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

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The B2B case for retention marketing: 7 key tactics

Martech

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. In short, a maniacal focus on the core business is essential.

Gen Z 136
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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams. Bulk Pricing. Streamlined Processes.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. We’ll explore strategies to effectively promote your products or services while adhering to Google’s policies and maintaining high ethical standards. Alcohol and tobacco products.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

The single — and most often changing — factor is what customers want and need when it comes to new digital products and services. As CX overtakes product and price as the key differentiator of the digital age, companies need to realize how to connect with consumers on an emotional level and leverage CX to future-proof the brand.

Transform 133
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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. What is the commission rate?

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Takeda Pharmaceuticals – The Unbeatables. BuddyScalera Click To Tweet.