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Their marketing is also highly specific, using industry-specific language, terms, regulations and use cases. The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Adjust your product as needed without overhauling your entire roadmap.
So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of productmarketing are in place. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.
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