Pharmaceutical, Price and Product Marketing

8 tips to adopt vertical marketing and drive SaaS growth

Martech

JUNE 3, 2024

Their marketing is also highly specific, using industry-specific language, terms, regulations and use cases. The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Adjust your product as needed without overhauling your entire roadmap.

Pharmaceutical

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing

The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Gen Z

Gen Z Pharmaceutical Customer Acquisition Marketers

Marketing Pro Pulse

8 tips to adopt vertical marketing and drive SaaS growth

The B2B case for retention marketing: 7 key tactics

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