Content Marketing Institute

OCTOBER 2, 2018

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Takeda Pharmaceuticals – The Unbeatables. BuddyScalera Click To Tweet.

Pharmaceutical 111

Pharmaceutical Branding Entertainment Health 111

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

Pharmaceutical 130

Pharmaceutical Thought Leadership B2C Social Media Marketing 130

Hubspot Marketing

JUNE 27, 2023

Innovative Product Manager with a Track Record of Successful Product Launches Best for: Product managers with experience in bringing new products to the market What we like: The adjective at the beginning, “innovative,” pairs nicely with the action of “successful product launches.”

Pharmaceutical 125

Pharmaceutical Finance Retail Logistics 125

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. In addition, you’ll design online stores, write product descriptions, and track store performance, to optimize conversion.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Martech

MARCH 30, 2022

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. . Agility depends on clarity.

Pharmaceutical 108

Pharmaceutical Transform Marketing Marketers 108

Marketing Insider Group

SEPTEMBER 29, 2020

By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. A pharmaceutical company blog might not sound like a particularly exciting form of content. Breakthroughs by Pfizer. Rosetta Stone.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Litmus

MARCH 5, 2021

Lily, our Email Design and Production Specialist, also uses her own inbox as a source of inspiration: “I rely pretty heavily on what lands in my inbox. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Read this blog post on 2021 email design trends.

Place 114

Place Pharmaceutical Retail Email Marketing 114

Martech

NOVEMBER 16, 2022

She says that all the sound and fury have so far signified nothing when it comes to changes in either Twitter’s product or audience. That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. No changes in audience or engagement.

Advertising 122

Advertising Advertisers Pharmaceutical Branding 122

Marketing Insider Group

JULY 13, 2020

The single — and most often changing — factor is what customers want and need when it comes to new digital products and services. As CX overtakes product and price as the key differentiator of the digital age, companies need to realize how to connect with consumers on an emotional level and leverage CX to future-proof the brand.

Transform 133

Transform Pharmaceutical Customer Journey Price 133

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. Being part of a niche marketplace puts you in front of people who already know and want your products, cutting down your sales cycle and improving revenue streams. On the business side, you can sell more products more efficiently.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Marketing Insider Group

APRIL 20, 2020

Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. Use your blogging team to transform blog posts to how-to video scripts, to create catchy product and service descriptions for Instagram and Pinterest, and to rephrase the content as compelling personal stories on Medium.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

The enterprise sector has become the fastest-growing for Marketo, delivering value to major firms like McKesson Pharmaceutical, Dell Retail, Intel Corporation, Kelly Services, USG and many more. On the opposite end of the spectrum, our new Spark by Marketo™ product is fueling rapid growth for small businesses in the US and abroad.

Transform 100

Transform Pharmaceutical Thought Leadership Retail 100

Marketing Insider Group

MARCH 12, 2013

I believe that there’s a big difference between treating your content as a marketing asset and treating it like a product. Brands that increase demand for the products they sell. They published a book (treating their content like a product) for new mothers that answered every single question they’d been asked.

Branding 111

Branding Pharmaceutical Thought Leadership Energy 111

Search Engine Land

FEBRUARY 16, 2023

CBD and THC firms are permitted to advertise their brands and provide cannabis-related information, but the ads must not sell or promote cannabis products, with the exception of topical (non-ingestible) hemp-derived CBD items that comply with the government’s 0.3% THC threshold. What Twitter says. Why we care.

Pharmaceutical 85

Pharmaceutical Food Law Advertising 85

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. Without this, any investment in retention programs is a waste.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketing 128

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Disinformation involves deliberately sharing something inaccurate or deceptive to sway opinion, create confusion, or sell a product or service under false pretenses. But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketing Marketers 122

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities. Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Content Marketing Institute

OCTOBER 26, 2017

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. Even a product-description page can act as a landing page. For example, you might create a LinkedIn campaign that connects to existing product pages.

Whitepaper 109

Whitepaper Pharmaceutical Marketing Marketers 109

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Common queries include “What is telemedicine?” “How

Transform 106

Transform Pharmaceutical Health User-Generated 106

Hootsuite

FEBRUARY 6, 2023

Just like your social media style guide and social media policy , social media content moderation guidelines outline how to refer to your brand and your products on social channels. For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. What those words and phrases are will vary.

Pharmaceutical 139

Pharmaceutical User-Generated Energy Management 139

Duct Tape Marketing

MARCH 13, 2025

So in the book, I talk about Joan, who had been working as a scientist, a PhD scientist at a large pharmaceutical firm. She wound up building a small investing arm herself, not in the pharmaceutical firm, and then becoming CEO of one of the portfolio companies. Lori Rosenkopf (16:38.293) product or service or process.

Pharmaceutical 44

Pharmaceutical Place Education Digital Marketing 44

Litmus

FEBRUARY 3, 2021

Most recently, I coded pharmaceutical (pharma) emails. So I was always on the lookout for products or ways to cut down my development time to allow me to spend more time on the little email quirks instead. Launch a more productive, efficient email workflow with scalable, reusable, and reliable email templates. Email frameworks.

Pharmaceutical 117

Pharmaceutical Email Marketing Product Customer 117

Neil Patel

APRIL 12, 2021

We all want to give our customers the best experience with our products or services. It’s ads irrelevant to you or sites that talk about illegal or predatory products. Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. It comes down to user experience.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Content Marketing Institute

OCTOBER 14, 2017

43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. Rants and raves. (43:51): 51:32): Joe’s commentary No.

Content Marketing 109

Content Marketing Millennials Pharmaceutical Finance 109

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 130

Transform Pharmaceutical Manufacturing Health 130

Martech

DECEMBER 1, 2023

Boosting sales team productivity Focus on two things: people and processes. Depending on whether you have a large or a small business development team, here are a few tips to skyrocket their productivity. Start by optimizing processes to amplify productivity, beginning with your CRM and sales enablement.

Customer Acquisition 107

Customer Acquisition Customer CRM Pharmaceutical 107

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Neil Patel

FEBRUARY 4, 2021

They might contain a keyword that you are optimizing for, a brand or product name, or any other phrase that makes sense for the campaign. This could be a landing page, checkout page, or even product page. However, if you are in the pharmaceutical industry, search engines limit your ability to use vanity links. That’s it!

Pharmaceutical 116

Pharmaceutical SEO Place Customer 116

Marketing Insider Group

FEBRUARY 27, 2020

For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves. First, look at what’s trending in your industry. Find a new angle to explore those trends.

Pharmaceutical 100

Pharmaceutical Event Marketing Health Promotion 100

Duct Tape Marketing

NOVEMBER 30, 2012

I believe it’s one of my most important productivity tools. Most chronic illness is stress related and intentional breathing is the greatest stress buster never developed by a pharmaceutical company. The benefits of intentional breathing techniques are no longer held only in the new age or holistic worlds.

Pharmaceutical 78

Pharmaceutical Place Product Marketing 78

Litmus

JANUARY 23, 2024

And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from. Product/Engineering: What upcoming releases are you most excited about?

Place 96

Place Pharmaceutical Retail Email Marketing 96

Marketing Insider Group

MAY 28, 2015

She was a medical scientist and pharmaceutical chemist. NOTE : I have all sorts of content marketing ideas from history, television, popular products, & more in my book “51 Content Marketing Hacks.” “ The woman who headed the project was a woman named Tu Youyou. Sources: Wikipedia and LaskerFoundation.org.

Content Marketing 110

Content Marketing Copywriting Pharmaceutical Marketing 110

Duct Tape Marketing

OCTOBER 30, 2014

The reason why you get free stuff (newsletters, eBooks, guides) all the time in your inbox is because of some marketer wanting you to return the favor by either trying out their product, subscribing to their stuff or sharing their stuff on social media. Especially for a SaaS product, the primary CTA should be demo/trial.

Pharmaceutical 78

Pharmaceutical eBook eCommerce Retail 78

Search Engine Land

MARCH 29, 2023

Rather, we need to shift our mindset to creating content that will be engaging and interactive, such as: Free trials : The Reddit community is all about learning about new products or brands, so let them try you for free! healthcare, government, and pharmaceutical). No strings attached.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Let me give you an example. That includes: Text.

eCommerce 132

eCommerce Retail Pharmaceutical User-Generated 132