Martech

JUNE 3, 2024

Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry.

Pharmaceutical 129

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 129

Content Marketing Institute

OCTOBER 14, 2017

43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. Rants and raves. (43:51): 51:32): Joe’s commentary No.

Content Marketing 110

Content Marketing Millennials Pharmaceutical Finance 110

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Lusha

AUGUST 17, 2021

Maybe you’re looking to market a new service – selling packages of professional service hours at a cost of $10,000 for 10 service hours. Your product marketing team has identified North American biomedical and pharmaceutical tech companies which gross an avg. Only, you don’t have that information.

Customer 52

Customer B2C Pharmaceutical CRM 52