Martech

JUNE 3, 2024

These sections include industry-specific case studies and language but lack the depth of vertical marketers. Dig deeper: SaaS buyers: The process is frustrating How to adapt your horizontal software for vertical markets Horizontal products can succeed in a vertical-focused market by genuinely becoming intensely vertical.

Pharmaceutical 129

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 129

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. Addressing such concerns is far from straightforward.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Content Marketing Institute

OCTOBER 14, 2017

43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. Rants and raves. (43:51): 51:32): Joe’s commentary No.

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Lusha

AUGUST 17, 2021

This is when sales and marketing are in clear alignment about the exact customers they’d like to attract – down to the company and prospect name. This is an area in marketing and sales in which data enrichment is core. the ones most likely to buy your product and create long lasting business relationships.).

Customer 52

Customer B2C Pharmaceutical CRM 52