Search Engine Land

FEBRUARY 16, 2023

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. Advertisers are only allowed to target geographical areas within the United States where they are authorized to promote cannabis products or services online.

Pharmaceutical 85

Pharmaceutical Food Law Advertising 85

Litmus

MARCH 5, 2021

Lily, our Email Design and Production Specialist, also uses her own inbox as a source of inspiration: “I rely pretty heavily on what lands in my inbox. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Curated collections. Just Good Copy.

Place 116

Place Pharmaceutical Retail Email Marketing 116

Marketing Insider Group

MARCH 12, 2013

As I’ve watched digital content evolve over the last decade three monumental shifts have occurred that will shape the way we create, distribute, and promote content in the future. I believe that there’s a big difference between treating your content as a marketing asset and treating it like a product. How is it changing?

Branding 111

Branding Pharmaceutical Thought Leadership Energy 111

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. What marketing effort could possibly cut through the overwhelm of a busy doctor’s life and deliver a message that promoted her helpful services?

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Duct Tape Marketing

MARCH 13, 2025

So in the book, I talk about Joan, who had been working as a scientist, a PhD scientist at a large pharmaceutical firm. She wound up building a small investing arm herself, not in the pharmaceutical firm, and then becoming CEO of one of the portfolio companies. Lori Rosenkopf (16:38.293) product or service or process.

Pharmaceutical 55

Pharmaceutical Place Education Digital Marketing 55

Marketing Insider Group

FEBRUARY 27, 2020

Your pre-event promotion team is chomping on the bit to get the word out, and all you have is a blank screen. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Pharmaceutical 100

Pharmaceutical Event Marketing Health Promotion 100

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Litmus

JANUARY 23, 2024

Email Galleries If you’re not a fan of filling up your inbox with promotional emails, there are a lot of websites out there that collect the most inspiring emails for you without impacting your need to hit inbox zero every day. Unlike the retail industry, it’s not like an email promoting an ESP is going to naturally land in my personal inbox.

Place 98

Place Pharmaceutical Retail Email Marketing 98

Search Engine Land

FEBRUARY 24, 2023

Attract new leads : Online events are a draw for lots of people, and with a little promotion, new leads will find your webinar and sign up. Demonstrate your products/services : Webinars represent a chance to demonstrate how your relevant products/services work to an engaged audience. Share your screen in real-time.

Pharmaceutical 94

Pharmaceutical Finance Whitepaper Promotion 94

Search Engine Land

MARCH 29, 2023

Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. This is magic content for B2B promotions via Reddit Ads. No strings attached.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Neil Patel

FEBRUARY 4, 2021

They might contain a keyword that you are optimizing for, a brand or product name, or any other phrase that makes sense for the campaign. They created an ad to promote their Kickstarter campaign. This could be a landing page, checkout page, or even product page. What is a Vanity URL, and How Are They Used for Paid Ad Campaigns?

Pharmaceutical 116

Pharmaceutical SEO Place Customer 116

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Duct Tape Marketing

DECEMBER 4, 2019

If you want them to pop, if you want them to represent your products, this is a retouching service to make your images look great. We get better creativity, we have better relationships, we get better productivity, we have better energy levels. You’ve got to make those images look great. This is John Jantsch.

Pharmaceutical 56

Pharmaceutical Finance Energy Product 56

Rock Content

DECEMBER 20, 2023

I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Let’s focus on the strategic motivations and outcomes.

Transform 52

Transform Pharmaceutical Branding Communications 52

Duct Tape Marketing

OCTOBER 24, 2018

And, in fact, what I think many of us have done either to get the promotion, to get the increase in pay, to get the better title, is it’s more the analogy of an online contract. And I think we’ve got some baggage from the old days when we used to promote people because they were good at something technical.

Transform 75

Transform Gen Z Millennials Pharmaceutical 75

Duct Tape Marketing

OCTOBER 1, 2019

It’s your opportunity that when people interact with your business and your products and your service and your people, that’s how you’re inserting meaning and value into that name, but you’re going to have to work harder to promote yourself. So there’s that element of our programming as people.

Branding 64

Branding Food Communications Pharmaceutical 64

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. For starters, promoting misinformation and disinformation in a marketing campaign can range from losing credibility to, in extreme cases, financial and potentially legal liability. But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketing Marketers 122

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Lusha

JANUARY 1, 2022

Know the product better than anyone . You already know that being a sales rep means explaining your product’s benefits and features several times a day. But it also means knowing the product (or service) better than anyone. A sales presentation is when you get in front of clients to introduce your product and answer questions.

Non-Profit 52

Non-Profit CRM Pharmaceutical Management 52

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Omnichannel physician targeting.

Pharmaceutical 132

Pharmaceutical Health Marketing Marketers 132