Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Let me give you an example. That includes: Text.

eCommerce 132

eCommerce Retail Pharmaceutical User-Generated 132

Search Engine Land

MARCH 29, 2023

Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. Picture this.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Rock Content

APRIL 20, 2020

This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. The tool makes calculations based on data provided by the consumer, generating a fully customized experience. And one of these options is to create an interactive calculator.

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52

Duct Tape Marketing

OCTOBER 1, 2019

It’s your opportunity that when people interact with your business and your products and your service and your people, that’s how you’re inserting meaning and value into that name, but you’re going to have to work harder to promote yourself. So there’s that element of our programming as people.

Branding 64

Branding Food Communications Pharmaceutical 64

Welcome Software

JUNE 7, 2022

Chris Willis ( 01:29 ): Everybody that you can think of, many of the biggest manufacturers and now adding banks and pharmaceuticals and medical device manufacturing. So connecting to post production analytics to see how an Acrolinx 80 or 90 piece of content works in the real world. That's a base rule that we all have to follow.

Communications 40

Communications Manufacturing Pharmaceutical eBook 40

Jeff Bullas

DECEMBER 7, 2022

This growth was also boosted by enthusiasm for technology (over 700 million mobile users – more than in the US or Europe), a boom in commodities – discovery of new swathes of oil, gas, and rare elements, as well as the arrival of new partners: China, India, Turkey, Indonesia and Brazil, and a fast-growing middle class.

Health 202

Health Non-Profit Food Energy 202

On24- CMO Confessions

SEPTEMBER 10, 2020

What I think is going to happen in the back half of the year, particularly industries that would benefit from more acceleration like security, maybe pharmaceuticals. ” And she was able to turn this massive user group into a virtual event and it looks amazing. People can’t just be in this idle stage forever.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52