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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

They also use creator content to highlight the best hikes in Colorado and promote community health events. Pfizer: Patient stories show the realities of life-saving pharmaceuticals Pfizer is one of the worlds leading biopharmaceutical companies, and became more well known for the development of the COVID-19 vaccine.

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Hartford HealthCare taps Adams & Knight to create powerful public safety campaign

Adams & Knight Marketing

Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. Among the key tactics: • BeRxesponsible.org , a new website that was promoted across social media where people can learn the facts about prescription medication dangers and also sign up to receive a drug deactivation kit.

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March Madness advertising: why brands are scoring big this season

illumin

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. Brands should capitalize on these opportunities, advertising and promoting across channels from connected television to social media but thats not enough.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. Affiliate marketing programs are a way for merchants to promote their products and services. What is an affiliate marketing program? What is the commission rate?

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Marketing

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. After that, BuzzFeed also caught wind and promoted it across their network.   Looking to the future, I feel that TikTok Shop is a great way to expand my business. It was all just perfect timing. 

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.