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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

To bridge the digital gap, companies need to have a deep understanding of their current business model and to accelerate the improvements to capabilities in five key areas: Digital Transformation, Customer Experience, Social Media, Big Data & AI, and Marketing Technologies. Read full study here : Insight Digital Transformation. “

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The Negativity Fast: How a Simple Practice Can Transform Your Life

Duct Tape Marketing

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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When it comes to marketing technology, ends come before means

Martech

When it comes to digital transformation…our overall strategy is entrenched in our overarching business objective. Read next: Breaking down the digital transformation of today’s customer journeys. This resulted in a lot of it being underutilized and sometimes even forgotten after a few months or years. What changed?

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‘Rocket Fuel’ and Today’s $50M Funding News

Adobe Experience Cloud Blog

Indeed, there’s a new class of cloud technology that is transforming the enterprise, and business overall. Marketo is right in the thick of that transformative shift. We view our total capital of $70 million to be a war chest to dominate the market, go above and beyond for customers, and transform the way that any business grows.

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