Remove Pharmaceutical Remove Transform Remove User-Generated
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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social.

Gen Z 71
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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

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Data-driven content: The key to connecting with healthcare consumers

Martech

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Take a step back, look at the information through the consumer’s eyes and serve up difference-making content that’s user-friendly in both delivery and format.

Transform 110
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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. On the 3 rd of December 2011: Africa Rising.

Health 202
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The role of AI in programmatic advertising

illumin

While a large number of users believe AI (or specifically, generative AI) is mainly used for content creation, it has brought about several other applications. Digital assistants, GPS guidance, autonomous vehicles, and generative AI tools (like Open AI’s Chat GPT) are just a few examples of AI in our daily lives.