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If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits whitepaper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits whitepaper, says @kimota. Click To Tweet.
Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. For example, he once worked for a company that provided preclinical research services to pharmaceutical companies. “We Streamline your processes.
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