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Hubspot Marketing
JANUARY 22, 2025
How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. Testimonials and (honest) reviews are great places to begin.
Aspiration Marketing
SEPTEMBER 23, 2024
If you're wondering how AI can elevate your writing and content strategy, you're in the right place. With advancements in AI technology, your content creation process can become not just easier, but also more efficient and creative. Let's dive into how AI can be your new best friend in content creation.
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Trade Press Services Newsletter
OCTOBER 3, 2024
There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.
Ann Handley
AUGUST 29, 2024
” Her teeth are chaos—yellowed and all over the place. That single moment helps writers plant our feet in one place. It stops you from sailing ahead—letting the story rush out too fast—and instead dams the flow so you find yourself anchored in the best, most scenic place to begin. So I won’t.”
Advertiser: ZoomInfo
As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever.
Trade Press Services Newsletter
JULY 11, 2024
With the right metrics in place, marketers can make data-driven decisions to refine influencer outreach, content creation, and other vital factors. Tracking results is critical to a successful B2B influencer marketing campaign.
Trade Press Services Newsletter
JANUARY 9, 2025
Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Here are some tips for marketers to ensure their B2B marketing plans remain relevant and effective in 2025 and beyond. A documented strategy is foundational to marketing success.
Advertiser: ZoomInfo
But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Advertiser: ZoomInfo
That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization.
Advertiser: ZoomInfo
Your number one goal revolves around this: placing the right candidates at the right job. As a recruiter, staffing candidates correctly is a critical element of the process. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Speaker: Paul Slack, Vende Digital CEO
Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn. Today, we all need to have a robust social presence, but most companies struggle to do it correctly. What's more, there’s a huge demand for modern marketers.
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