Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope.

SEO 98

SEO Real Estate PR Influencer Marketing 98

SmartBrief - Marketing

JULY 30, 2024

Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR 127

PR Marketers Marketing Industry Insights 127

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Hootsuite offers a complete picture of all your social media efforts, so you don’t have to check each platform individually.

Analytics 112

Analytics PR Price CRM 112

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. And hey, creating a great place to work has many other benefits. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management. or number of social media connections?

PR 108

PR Gen Z Thought Leadership Communications 108

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Sprout Social

SEPTEMBER 1, 2021

Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. This will give you an idea of which publications to focus on for your outreach and PR efforts. Rather, it’s a place for communities to connect and engage with each other. Engage, don’t just broadcast.

PR 145

PR SEO Analytics Shipping 145

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. The year I turned 30, I started a new job. Also tucked in the job description? Agencies and consultants.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Hubspot Marketing

SEPTEMBER 23, 2024

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. They also have tools and services set up to help them along the way.

SEO 130

SEO PR Thought Leadership Health 130

Search Engine Land

JULY 15, 2024

Content marketing and SEO Marketing is about being in the right place at the right time. It is your content that is at the right place and at the right time. The content itself and the authority of the site it was placed on were enough for that article to rank well. No additional link building or anything else was needed.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. High-quality content still rules them all SearchGPT places a premium on relevant, up-to-date information, making consistent content optimization essential.

PR 100

PR User-Generated Transform Thought Leadership 100

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Such as if your roadmap is only in place for the next 3-6 months. Your roadmap is the place to make sense and order out of the flux so that there’s at least one constant: progress towards your business’s goals.

SEO 126

SEO PR Communications Management 126

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. Indifference is the enemy.”

SEO 107

SEO Branding User-Generated PR 107

Backlinko

JANUARY 23, 2025

Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? Use internal linking, partnerships, digital PR, and guest posting.

SEO 86

SEO PR User-Generated Non-Profit 86

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. It just depends on the type of content you're posting.

Transform 117

Transform PR Product User-Generated 117

Sprout Social

SEPTEMBER 19, 2024

and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). Consider what tools you already have in place and whether they have features that translate to influencer marketing. This same metric can be applied to influencer campaigns.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. You can measure and analyze performance across different social media platforms in one streamlined place. Pre-built templates make reports customizable and easy to digest.

Analytics 115

Analytics Transform User-Generated PR 115

Backlinko

DECEMBER 9, 2024

Negative Impact on User Experience If you place reciprocal links in your content solely for SEO benefits without considering whether it actually adds value for the reader, it can lead to a poor user experience. But you should choose when to link to potential rivals carefully. And that the content you pitch is high quality.

SEO 91

SEO PR Thought Leadership Analytics 91

Martech

FEBRUARY 18, 2025

The expectation that leaders exercise more rigorous care in placing those bets has never been higher. Reputation monitoring: AI-driven social listening tools help organizations track sentiment shifts and detect PR crises before they escalate. But AI is not just refining these standards; it is amplifying them.

Transform 92

Transform Price PR Health 92

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster.

PR 116

PR Communications Food Management 116

Sprout Social

JANUARY 16, 2025

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? That’s not typically something that sits on an events or product marketing or PR team.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Jeff Bullas

MARCH 1, 2023

Guest Posts As per the survey, Guest Posting holds second place in the top link building methods. This list should include the content editor you are going to use, blogger expectations and guidelines based on your top pick, and more, followed by blogger outreach. Don’t forget, there is always room for negotiation.

SEO 323

SEO PR Place Marketers 323

Hootsuite

OCTOBER 16, 2024

Get started All your social media analytics in one place. Source: Buffer And while it features a user-friendly dashboard, when it comes to analytics, Buffer is still in its early stages. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage your audience, measure results, and more with Hootsuite.

Analytics 102

Analytics Price PR Management 102

Animalz blog

OCTOBER 28, 2024

And then you explore with breakdowns and outliers to try and find places to update. Look for differences and places we can improve. A lot of places aren’t willing to do that. I always see data as two parts. One is the KPIs that you are monitoring to make sure you’re going in the right direction.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. This will enable you to widen your reach while keeping your strategy close to home.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Backlinko

OCTOBER 23, 2024

You’re in the right place. PR outreach: Get your content featured in trusted industry publications and media outlets. Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. Let’s get started.

Marketing Strategy 110

Marketing Strategy Content Marketing eBook Marketers 110

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. The header clearly indicates the topic of the page, quickly letting the visitor know theyre in the right place.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

PR 145

PR Law Finance Entertainment 145

Sprout Social

SEPTEMBER 24, 2024

Use this week as a guideline and adjust as needed to ensure all elements are in place before going live. Make sure all links work, tracking codes are in place and landing pages are ready to welcome potential customers. Provide final approvals Now’s the time for a final check before your campaign goes live.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketers Marketing 97

Search Engine Land

JULY 15, 2024

That means part of the ad placement formula is compromised and the only recourse we have to place higher is bidding higher, which is bad for us and good for Google’s revenue. However, the emphasis on broad match for long-tail keywords is leading to poor QS and with Google keeping control, we have no way to test and find more relevance.

PR 76

PR User-Generated Advertising Advertisers 76

Martech

MAY 9, 2024

If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group? Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

PR 130

PR Transform CMO Marketers 130

Sprout Social

FEBRUARY 20, 2025

Rather than placing the responsibility solely on the social team, we built a cross-functional influencer and creator marketing machine that spans many departments and functionsand that has been one of the keys to our success. The Sprout team uses our own Influencer Marketing platform to zero-in on the right partners quickly.

Influencer Marketing 80

Influencer Marketing Transform Marketers Marketing 80

Duct Tape Marketing

FEBRUARY 26, 2025

Influence people in the places they're already paying attention John Jantsch (05:11.52) Right. It is a PR job. You're trying to create content and a message that people want to amplify and get that message amplified in the places they pay attention. Maybe they'll call it PR. The zero click internet is here.

Marketing Strategy 75

Marketing Strategy Food SEO Marketers 75

Neil Patel

JULY 7, 2021

A Simple Guide to Turning (Unlinked) Brand Mentions Into Links : Your brand is probably mentioned in hundreds or thousands of places around the web, but not all sites link to you. Link Building With PR and Social Media. Think PR and social media have nothing to do with link building? Here’s how to turn that around.

PR 145

PR SEO Place Social Media Marketing 145