Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope.

SEO 98

SEO Real Estate PR Influencer Marketing 98

SmartBrief - Marketing

JULY 30, 2024

Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR 131

PR Marketing Marketers Industry Insights 131

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Hootsuite offers a complete picture of all your social media efforts, so you don’t have to check each platform individually.

Analytics 116

Analytics PR Price CRM 116

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. And hey, creating a great place to work has many other benefits. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management. or number of social media connections?

PR 112

PR Gen Z Thought Leadership Communications 112

Martech

APRIL 24, 2025

When Minifie talks about brand safety, he’s not spinning PR. “Where’s the only place people always tell the truth? ChatGPT is your PR intern. It happens when you consistently show up in the right way even in unexpected places.” Put simply, they don’t rent attention through ads. Processing.

Branding 103

Branding PR CMO Brand Management 103

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. The year I turned 30, I started a new job. Also tucked in the job description? Agencies and consultants.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Sprout Social

SEPTEMBER 1, 2021

Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. This will give you an idea of which publications to focus on for your outreach and PR efforts. Rather, it’s a place for communities to connect and engage with each other. Engage, don’t just broadcast.

PR 145

PR SEO Analytics Shipping 145

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR 90

PR Influencer Marketing Marketing Marketers 90

Hubspot Marketing

SEPTEMBER 23, 2024

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. They also have tools and services set up to help them along the way.

SEO 130

SEO PR Thought Leadership Health 130

Search Engine Land

JULY 15, 2024

Content marketing and SEO Marketing is about being in the right place at the right time. It is your content that is at the right place and at the right time. The content itself and the authority of the site it was placed on were enough for that article to rank well. No additional link building or anything else was needed.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. High-quality content still rules them all SearchGPT places a premium on relevant, up-to-date information, making consistent content optimization essential.

PR 100

PR User-Generated Transform Thought Leadership 100

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Such as if your roadmap is only in place for the next 3-6 months. Your roadmap is the place to make sense and order out of the flux so that there’s at least one constant: progress towards your business’s goals.

SEO 126

SEO PR Communications Management 126

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. Indifference is the enemy.”

SEO 107

SEO Branding User-Generated PR 107

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. Manage all reviews in one place 4. Semrush Local Best for managing local business reviews in one place and keeping listings accurate Pricing: $50 per month + the plan you choose ($139.95/mo

PR 86

PR Price Real Estate Management 86

Backlinko

JANUARY 23, 2025

Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? Use internal linking, partnerships, digital PR, and guest posting.

SEO 87

SEO PR User-Generated Non-Profit 87

Customers.ai

NOVEMBER 20, 2024

By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. With the right tools and metrics in place, you can make smarter decisions and optimize your campaign on the fly. What is a PR checklist, and why is it important?

PR 76

PR Gen Z User-Generated Analytics 76

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. It just depends on the type of content you're posting.

Transform 116

Transform PR Product User-Generated 116

Sprout Social

SEPTEMBER 19, 2024

and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). Consider what tools you already have in place and whether they have features that translate to influencer marketing. This same metric can be applied to influencer campaigns.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster.

PR 123

PR Communications Management Food 123

Sprout Social

APRIL 8, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR.

Branding 107

Branding Tentpole Entertainment Transform 107

Hootsuite

OCTOBER 16, 2024

Get started All your social media analytics in one place. Source: Buffer And while it features a user-friendly dashboard, when it comes to analytics, Buffer is still in its early stages. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage your audience, measure results, and more with Hootsuite.

Analytics 111

Analytics Price PR Management 111

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. You can measure and analyze performance across different social media platforms in one streamlined place. Pre-built templates make reports customizable and easy to digest.

Analytics 115

Analytics Transform User-Generated PR 115

Animalz blog

APRIL 24, 2025

Launch digital PR efforts : Create and distribute data-driven reports, case studies, or industry benchmarks. Base Layer: Traditional SEO Traditional SEO focuses on delivering relevant content and a user-friendly site experience to your ICP audience. Pitch your findings to journalists and bloggers.

PR 70

PR Shipping User-Generated SEO 70

Sprout Social

JANUARY 16, 2025

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Martech

FEBRUARY 18, 2025

The expectation that leaders exercise more rigorous care in placing those bets has never been higher. Reputation monitoring: AI-driven social listening tools help organizations track sentiment shifts and detect PR crises before they escalate. But AI is not just refining these standards; it is amplifying them.

Transform 104

Transform Price PR Health 104

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. What better place to get to know your audience and their pain points than to head straight to the source? So, if you make them mad, it could turn into a PR nightmare. That leads me to the next point.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. What better place to get to know your audience and their pain points than to head straight to the source? So, if you make them mad, it could turn into a PR nightmare. That leads me to the next point.

Gen Z 94

Gen Z Copywriting Real Estate Marketing 94

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. This will enable you to widen your reach while keeping your strategy close to home.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Backlinko

OCTOBER 23, 2024

You’re in the right place. PR outreach: Get your content featured in trusted industry publications and media outlets. Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. Let’s get started.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. The header clearly indicates the topic of the page, quickly letting the visitor know theyre in the right place.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

PR 145

PR Law Finance Entertainment 145

Sprout Social

SEPTEMBER 24, 2024

Use this week as a guideline and adjust as needed to ensure all elements are in place before going live. Make sure all links work, tracking codes are in place and landing pages are ready to welcome potential customers. Provide final approvals Now’s the time for a final check before your campaign goes live.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Martech

MAY 9, 2024

If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group? Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

PR 133

PR Transform CMO Marketing 133