Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. What were our top posts on LinkedIn this year? and many more.

Analytics 116

Analytics PR Price CRM 116

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. It aids in PR crises and issue management. And hey, creating a great place to work has many other benefits. Who is the public face of your company, either in their role (speaking engagements, PR, etc.)

PR 111

PR Gen Z Thought Leadership Communications 111

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Sponsorships and cross-marketing.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important.

PR 100

PR User-Generated Transform Thought Leadership 100

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Does your brand come up in relevant conversations about the type of products you sell?

PR 145

PR SEO Analytics Shipping 145

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. What Is an SEO Roadmap?

SEO 126

SEO PR Communications Management 126

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. It just depends on the type of content you're posting.

Transform 116

Transform PR Product User-Generated 116

Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Content marketing and SEO Marketing is about being in the right place at the right time. Services you provide.

SEO 98

SEO Content Marketing Entertainment PR 98

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. Whether its a CEO interview, product review, or deep-dive industry discussion. Manage all reviews in one place 4. This tool stands out by tracking more than social media and news platforms.

PR 88

PR Price Real Estate Management 88

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster.

PR 121

PR Communications Management Food 121

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Featured Resource: Product Marketing Email Templates [Download Now]. Internal Product Launch Email.

Product 140

Product PR Communications Promotion 140

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” PR and earned media. Digital marketing like SEO, email, and social media.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Sprout Social

JANUARY 16, 2025

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. Indifference is the enemy.”

SEO 107

SEO Branding User-Generated PR 107

Animalz blog

OCTOBER 28, 2024

For a subscription product, it’s someone who stays subscribed for a long time. If you sell a one-time product that people don’t come back for, you want to maximize that first sale. We had a conversion rate optimization agency for several years, focusing on personality brands, info products, and creators.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Backlinko

OCTOBER 23, 2024

You’re in the right place. Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Especially effective for product demonstrations and tutorials. Let’s get started.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketers 113

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

PR 88

PR Thought Leadership SEO Place 88

Hootsuite

OCTOBER 16, 2024

Get started All your social media analytics in one place. Source: Buffer And while it features a user-friendly dashboard, when it comes to analytics, Buffer is still in its early stages. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage your audience, measure results, and more with Hootsuite.

Analytics 108

Analytics Price PR Management 108

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.

Gen Z 84

Gen Z Copywriting Real Estate Marketers 84

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? That’s not typically something that sits on an events or product marketing or PR team.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. Set yourself up for success by getting the right documentation in place and creating ways to align your team. An audit helps you to review how each of your accounts is performing right now.

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

Backlinko

DECEMBER 9, 2024

Negative Impact on User Experience If you place reciprocal links in your content solely for SEO benefits without considering whether it actually adds value for the reader, it can lead to a poor user experience. But you should choose when to link to potential rivals carefully. And that the content you pitch is high quality.

SEO 93

SEO PR Thought Leadership Analytics 93

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

FEBRUARY 18, 2025

The expectation that leaders exercise more rigorous care in placing those bets has never been higher. AI in supply chain management: AI-powered insights help GTM teams anticipate disruptions in supply chains, ensuring smooth product availability and mitigating revenue risks.

Transform 96

Transform Price PR Health 96

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Confirm all stakeholders—from legal to product teams—have approved the plan.

Influencer Marketing 94

Influencer Marketing Marketing Strategy Marketers Marketing 94

Search Engine Land

JULY 15, 2024

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. You would think that fulfilling “Exactly what I want” would be better suited for advertisers who live and breathe their products and the way they serve their users.

PR 76

PR User-Generated Advertising Advertisers 76

Hubspot Marketing

JULY 22, 2024

This can include: Positioning Market share Offerings Pricing Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. What problems do they have that your product or service can fix?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Share of voice (SOV) is a metric that measures the visibility or presence of a brand , product, or service as compared to its competitors (other relevant brands or products/services in the market).

PR 45

PR Whitepaper User-Generated Advertisers 45

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Your editorial style guide can guide your blog content, video scripts, website and landing page copy, PR talking points, and knowledge base articles.

Branding 115

Branding User-Generated PR Law 115

Martech

MAY 9, 2024

The marketing generalist, who has the broadest perspective on the product, the customers and the value proposition, something they have taken months or maybe even years learning, now has to convey that knowledge as best they can in a creative brief. Brand/PR will have fewer, higher-skill people. How far could this scale?

PR 128

PR Transform CMO Marketers 128

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.

Gen Z 66

Gen Z Copywriting Real Estate Marketers 66

Orbit Media Studios

DECEMBER 17, 2024

This person is looking for help with [challenge/problem/task] and is considering [product/service]. Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

PR 145

PR Law Finance Entertainment 145

Neil Patel

MARCH 15, 2021

Sending a free sample of your product to influencers within your industry or related to it in some way gives you an opportunity to let them know you appreciate their work with a small gift. To get started, think of all the starting-point queries people have about your products and industry. You just need to find the right ones.

PR 145

PR Affiliate Marketing eCommerce Shipping 145