Search Engine Land

APRIL 15, 2024

Digital PR remains a fantastic way to achieve coverage within these online publications. Brands can leverage brand mentions across the channels we have discussed to begin dominating SERPs, ensuring their brand owns SERP real estate. To drive better brand mentions and long-term value, consider: Using outreach and digital PR.

Branding 99

Branding Manufacturing Real Estate PR 99

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. I write extensively about digital PR for SEO and cross-functional PR and SEO teams.

eCommerce 83

eCommerce PR Real Estate SEO 83

Search Engine Land

MARCH 26, 2024

It’s an opportunity to have a dedicated place for website users to discover your app, learn about its features and value and easily download it. Own your branded SERP results An app landing page gives you another owned asset that can take up valuable SERP real estate for branded queries.

SEO 85

SEO Real Estate PR Health 85

Duct Tape Marketing

DECEMBER 13, 2016

Reputation management used to fall almost exclusively under the heading of PR. If the local newspaper decided to run an expose on your lousy customer service, then your PR firm would do what they could to make it go away. Claim real estate. And frankly, it often did blow over. A word about negative reviews. Host feedback.

Real Estate 78

Real Estate PR Management Shipping 78

Search Engine Land

MARCH 10, 2023

Otherwise, you have to invest a lot in outreach and other PR efforts. When your boss wants to invest in content, marketing and PR they may often mean actual SEO-related tasks, e.g.: Creating link magnets. Over the years there have been many attempts to use simple language in place of SEO. User experience design.

SEO 96

SEO Real Estate PR Customer Journey 96

Search Engine Land

MAY 22, 2023

Fields: IT, tech, SaaS, crypto, real estate, finance, marketing and more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. A link placed on a site with a DR of 70+ will cost customers at least $297. Fields: Finance, health, real estate, technology and more.

Real Estate 81

Real Estate Finance Price PR 81

Search Engine Land

FEBRUARY 19, 2024

Google’s recent introduction of AI in maps exemplifies this approach, harnessing LLMs to interpret conversational queries and recommend relevant places tailored to users’ interests. More Google properties will occupy SERP real estate – like SGE, People Also Ask, image listings, video listings, local listings and more.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social networks are one of the main places where information is exchanged. Is it a LinkedIn group?

Education 139

Education Real Estate User-Generated Place 139

Duct Tape Marketing

SEPTEMBER 27, 2012

One of the biggest reasons for a high bounce rate (and a poor PPC quality score for PPC) is that people lose the information scent when they arrive at your page, thinking they are in the wrong place. Often achieved via a PR push around a product launch. The back button. Then your competition. A single CTA. Visual design.

Real Estate 78

Real Estate eBook Whitepaper Copywriting 78

Neil Patel

JANUARY 18, 2023

Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” Short videos: On mobile SERPS, short videos take up significant real estate. These AR search results place markers in a video feed in 3D space. What does that mean for search?

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

NOVEMBER 8, 2022

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Register here for free. Why SEOs should care about brand marketing.

Branding 90

Branding Non-Profit Real Estate Transform 90

Hootsuite

MAY 30, 2023

With Hootsuite , you can quickly and easily reply to comments and messages across all your social profiles from one place. The same place you can also plan, schedule, and publish all your content.) Facebook is the perfect place to find your target audience. How law firms are using LinkedIn: Brand awareness campaigns.

Law 101

Law Social Media Marketing Entertainment Gen Z 101

Duct Tape Marketing

MAY 1, 2024

21:12] Is there some place you’d invite people to connect with you and find out more about the work you’re doing? And then coincidentally, those are also great jumping off places to then share your thoughts and really use that for repurposing and so forth. So does that John (09:02): Help? Yeah, absolutely. Absolutely.

Transform 82

Transform Thought Leadership Real Estate CMO 82

Exposure Ninja

NOVEMBER 13, 2023

These topics and phrases will be things like your location and specialities, for example: Law firm Ohio Divorce Solicitor Manchester Family law Michigan Conveyancing solicitor Cardiff Lawyer Houston Real estate attorney. The first is including the places that you offer your services on your website. It’s pretty handy.

Law 52

Law PR SEO Real Estate 52

Duct Tape Marketing

JULY 10, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. That is your real estate. You certainly can’t do much PR without good content. And if you can only start with one, I would say it’s between email and blogging would be a place to focus your efforts.

eBook 73

eBook PR Real Estate Content Marketing 73

Search Engine Land

OCTOBER 20, 2022

Structured data is as much a means of making the content and context of a website better understood by search engines as it is a method to claim more SERP real estate. Sites with poorly implemented or deceptive structured data are likely to lose their additional SERP real estate. Unnatural inbound links.

User-Generated 92

User-Generated Real Estate PR Branding 92

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Orbit Media Studios

JULY 15, 2024

For instance, if your organization is in real estate, you might leverage the home-buyer reports that Zillow has produced. Content Chemistry, The Illustrated Handbook for Content Marketing , is packed with practical tips, real-world examples, and expert insights. Trade industries are another good resource for reporting.

Customer 52

Customer Gen Z Real Estate Millennials 52

Duct Tape Marketing

APRIL 12, 2017

John: Yeah and they’ve got so much clean up to do because of what we had, places and then they tried to shove it into Google+ and so I think — there’s still a tremendous amount of confusion out there with all things to do with you know, how do I get my local listings. Mike: Yes I did.

Key Performance Indicator 46

Key Performance Indicator SEO Place PR 46

Duct Tape Marketing

NOVEMBER 20, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. So, it’s the three M’s.

Telemarketing 60

Telemarketing Real Estate Manufacturing Price 60

Power Digital Marketing

MARCH 30, 2020

PR specific action items: craft a press release statement, in case your team decides it needs to be distributed. Here is where you’ll want to lean heavily on your PR expert to identify what types of questions the media and our publics may come to you with. What other marketing channels are you running? Forecasting Additional Q+A .

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Search Engine Land

JULY 1, 2024

Search is more fractured than ever, so people turn to places beyond Google to find what they need. It’s moving beyond sending authority and engagement signals to capture SERP real estate; it’s better to leverage social media to create demand that will be captured via referral traffic and organic searches on Google.

SEO 106

SEO PR User-Generated Shoppers 106

Unbounce

NOVEMBER 2, 2023

Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. And we’ll talk to an expert about that. See, it’s complicated. That’s amazing.

PR 98

PR Marketers Marketing Non-Profit 98

Neil Patel

JANUARY 21, 2021

Harmful links include those tha: Come from PR-n/a or PR0 websites Are mostly sitewide links Are from referring domain names with little traffic Come from sites on the same IP class address Come from web pages with a lot of external links. This guide to intergrating long tail keyterms is a good place to start.

SEO 145

SEO User-Generated Analytics Health 145

Duct Tape Marketing

JANUARY 9, 2025

And strangely this guy who started an upstart real estate company thought the same way. Jay Papasan (06:16.18) What she did, what she did is what all successful real estate salespeople do. And those are places that other people's priorities live. That's a tissue. That's a throwing disc. It's very accessible.

Product 72

Product Real Estate Thought Leadership Transform 72