Sprout Social

APRIL 8, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR.

Branding 112

Branding Tentpole Entertainment Transform 112

Buffer Marketing

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. I sat down with a few founders to learn more about how LinkedIn has transformed their businesses. It won't take much time and it can go a long way!

Transform 101

Transform Thought Leadership PR Food 101

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

Influencer Marketing 84

Influencer Marketing Transform Marketers Marketing 84

Duct Tape Marketing

JUNE 6, 2024

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. It's time to transform your approach.

Transform 91

Transform PR Affiliate Marketing Fashion 91

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR 91

PR Influencer Marketing Marketers Marketing 91

Backlinko

JANUARY 23, 2025

Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? Use internal linking, partnerships, digital PR, and guest posting. Be authentic.

SEO 86

SEO PR User-Generated Non-Profit 86

Sprout Social

SEPTEMBER 24, 2024

Outline your key messages, brand values and goals—then step back and let influencers, who excel at content creation, transform the brief into engaging content. Use this week as a guideline and adjust as needed to ensure all elements are in place before going live. Don’t forget the technical details. Monitor any potential issues.

Influencer Marketing 100

Influencer Marketing Marketing Strategy Marketers Marketing 100

Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.

PR 131

PR Transform CMO Marketers 131

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. It’s morphed into a place for genuine connection. Today, the creator economy is worth $250 billion (yes, thats billion with a b).

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Marketing Insider Group

NOVEMBER 20, 2019

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Transform Your Hiring Culture. And, if they’re skilled at communicating to millennials, they might become your best PR people. Transform Your Workplace Culture.

Transform 111

Transform Fashion Manufacturing Millennials 111

SocialPilot

FEBRUARY 19, 2025

If youre not tracking what people say about your brand online, you risk losing sales, facing PR problems, and missing out on important customer feedback. Simplify review management with these steps: Centralize Tools : SocialPilot Reviews let you monitor and reply in one place. They streamline the process and save you time.

Transform 69

Transform PR Management Shoppers 69

Sprout Social

JUNE 21, 2022

While tried-and-true tactics still have their place, messaging is a fixture in our daily lives and is changing how consumers want to interact with brands. In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. What is direct marketing?

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Adobe Experience Cloud Blog

MAY 13, 2015

We started the program in order to understand and share these inspirational success stories, ultimately showing the power of Marketo in transforming businesses. It ignites media attention and brand awareness for your company (aka a PR team’s dream). Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here!

Thought Leadership 134

Thought Leadership Customer Transform Inbound Marketing 134

Trade Press Services Newsletter

DECEMBER 1, 2022

Even something as simple as a new headline or updated statistics can transform an outdated blog into a fresh lead-generation piece. The Nice-to-Haves Once low-cost options are in place and proving successful, it may be possible to add additional tactics to your marketing strategy.

Whitepaper 130

Whitepaper Transform PR eBook 130

Welcome Software

MARCH 17, 2025

With over 75% of customers expecting optimized, personalized experiences, companies across industries are transforming their approach. Additionally, any code changes made by developers go through highly scrutinized PR reviews. What was once limited to tech giants like Amazon and Netflix is now mainstream. are observed.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Buffer Marketing

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. Ultimately, I decided this was a good opportunity to shift away from one-on-one consulting and productize my offerings while providing the same level of transformation.

PR 112

PR Transform Copywriting Energy 112

Marketing Insider Group

MARCH 11, 2020

Quick Takeaways: Start transforming your workplace culture by focusing on your mission. A truly diverse culture doesn’t hire for demographic differences for the sake of PR. It’s not a place you want to do business with. Blend in a diversity of gifts, shared values, and mutual trust. It’s about how you do business.

Transform 106

Transform PR Marketers Marketing 106

Sprout Social

JANUARY 16, 2024

Access a full scope of data tagged and filtered by smart category, without changing your query, whether by people, place, product or more. This makes it a valuable tool for PR and communications teams to keep an eye on trends and monitor public opinion and perception about brands and topics.

PR 137

PR Transform Communications Management 137

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. Analyze how people respond to your organic posts and paid ads in one place. It could indicate a PR disaster is on the horizon or has already arrived. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Branding 145

Branding Transform Thought Leadership Advertising 145

Content Marketing Institute

NOVEMBER 19, 2017

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. The New Rules of Marketing and PR provides a detailed overview of how to do that.@dmscott’s

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. Pino argued that revenue focused marketing organizations would facilitate marketing and sales alignment and transform marketing from cost centers to revenue generators.

Management 76

Management Transform Thought Leadership PR 76

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership.

Transform 105

Transform PR Marketers Marketing 105

Martech

FEBRUARY 28, 2024

They must provide real value in the right place at the right time. Letting consumer behavior data inform what content you prioritize so you’re best equipped to solve real user problems is a transformational strategy in the retail space. The consumer experience has fully evolved from anonymously transactional to personally helpful.

Retail 116

Retail Transform PR Shoppers 116

Hubspot Marketing

JULY 5, 2023

Brand Perception Examples From PR campaigns to packaging, brand perception is influenced by every touchpoint people have with a company. Yes, it may be taste or preference, but the brand has designed clever campaigns to make people believe that eating Snickers will transform you from hangry and unfocused to sharp and satisfied.

Branding 120

Branding Transform Manufacturing PR 120

Sprout Social

NOVEMBER 11, 2020

With these insights, you can do more than achieve your goals — you can transform social into a growth engine for your brand. Once your goals and project plan are in place, then you can focus on narrowing your white paper to one specific topic. The wait is over and new data is here! DataDance [link].

Whitepaper 140

Whitepaper Key Performance Indicator Transform PR 140

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 113

Transform Education PR Marketers 113

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 90

SEO Transform Gen Z PR 90

Set Up

JANUARY 30, 2024

As a full-service agency, Intermark houses strategic marketing, advertising, PR, digital solutions, social media marketing, comprehensive production, and additional offerings all under one roof. It’s critical for clients who want to source and streamline projects and campaigns in one place.

Transform 105

Transform PR Marketers Marketing 105

Duct Tape Marketing

FEBRUARY 13, 2025

During our conversation, Mike shared why storytelling is not just a tool but a fundamental business skill that can transform public speaking, business communication, and leadership. As a keynote director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers.

Transform 70

Transform Communications Energy Finance 70

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. .

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Sprout Social

JULY 6, 2023

No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights. The Smart Categories feature automatically groups trending people, places and things being discussed together, and shares performance metrics for each subject group. What is social media data?

Analytics 145

Analytics CMO Transform PR 145

Search Engine Land

SEPTEMBER 20, 2023

After a while, you can re-establish contact, remind them of your connection and eventually seek assistance in placing the link you need. Transforming data into interactive visuals adds an extra layer of engagement. At first, don’t expect an immediate return; the gifted link will be an investment in the future.

Transform 117

Transform SEO Finance PR 117

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 83

eCommerce PR Real Estate SEO 83

Hubspot Marketing

JUNE 24, 2022

See firsthand how HubSpot can transform your nonprofit organization. Putting systems in place to produce and distribute your marketing content allows you to focus on operating and scaling your nonprofit. When will these marketing activities take place? Content is shareable and serves as free PR among your audiences.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Non-Profit 97

Non-Profit PR Social Media Marketing Retail 97

SocialPilot

FEBRUARY 13, 2025

Take the example of United Airlines they faced a PR disaster after a viral incident wherein a passenger was forcibly removed from a United Airlines flight. This incident was captured on video and spread rapidly across social media, causing significant public outrage and a PR crisis for the company. But heres the silver lining.

Food 65

Food User-Generated PR Management 65