Thrift, norming and price paranoia will be consumer trends in 2025
Martech
DECEMBER 18, 2024
Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). An understanding of themselves and their place in the world (57%).
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