Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. A documented strategy is foundational to marketing success.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. But programs with more modest production values can be very effective, too.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Whatever it is, trending topics can be an excellent place to find content ideas. There are plenty of places to find your niche’s online community.

SEO 132

SEO Place Product Communications 132

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 127

Gen Z Branding Retail Content Placement 127

Martech

DECEMBER 6, 2024

As such, they can be placed at different places on an organizational chart. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. However, regardless of where martech practitioners are placed, they must remain in sync with marketers.

Place 112

Place Management Product Search Marketers 112

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.”

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 120

Gen Z Influencer Marketing Health Promotion 120

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 132

Customer Shipping Customer loyalty Analytics 132

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. The prompt was to write a sales email for a new product in the pickleball industry.

Email Marketing 133

Email Marketing Food Marketing Marketers 133

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. How do you thrive in an AI world? You’re a commodity.

Transform 128

Transform Traditional Marketing Education Branding 128

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

Food 112

Food Energy Health Place 112

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 108

Price User-Generated Finance eCommerce 108

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. Definitely not a happy camper), demographic info, even identifying a faulty product or breakdown in customer service before it snowballs. Examples: SentiSum , Qualtrics 2.

Analytics 130

Analytics Customer Journey CMO Marketing 130

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. 34:53: First-party data for content and product recommendations. 2:21: First-party data and paid media strategy. 15:23: Asking the right question of your data.

Customer Journey 117

Customer Journey Marketing Marketers Advertisers 117

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. But if you want to generate leads for your digital products as a creator, you’ll create more selling-related content. TikTok is more casual and off-the-cuff, while YouTube still emphasizes production quality. How many goals should you have?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. how critical the landing page is to your service/product offering or what niche you're in.) I know, what a sweet summer child I was!) Choose your goals.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Martech

FEBRUARY 26, 2025

The appeal is that enabling it is as simple as checking a box, but you need to follow up to ensure your ads appear in the right places. Once the tag is in place, LinkedIn will automatically populate website actions for tracking, such as button clicks and page visits. Im not a big fan of the LinkedIn Audience Network (LAN).

Education 117

Education Advertisers Advertising Price 117

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets.

Shoppers 121

Shoppers User-Generated Price Promotion 121

Martech

MARCH 25, 2025

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service.

Whitepaper 108

Whitepaper Promotion Email Marketing Education 108

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. has placed a Google review link in its websites footer: 4.

User-Generated 112

User-Generated Energy SEO Place 112

SmartBrief - Marketing

JULY 30, 2024

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR 127

PR Marketing Marketers Industry Insights 127

Martech

SEPTEMBER 6, 2024

Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers. However, it is entirely legal to have that much of a market if it is from having a better product than the competition.

Advertisers 116

Advertisers Advertising Product Place 116

Martech

JULY 17, 2024

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” If you don’t have those processes in place, I think that you’re setting yourself up for for trouble,” said Moran.

Transform 144

Transform Food Analytics Place 144

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 117

eCommerce Transform CRM Price 117

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated. Product or service use.

Market Research 119

Market Research B2C Marketing Marketers 119

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. The most-cited challenge in that same study was implementation challenges.

Transform 140

Transform Branding CMO Education 140

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer 122

Customer Customer loyalty Customer Journey Analytics 122

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Amazon Amazon Sponsored Products spending growth decelerated more significantly in Q2 compared to Google search, reaching 8% year-over-year.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 117

Retail Shoppers User-Generated Customer Journey 117

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. What Is an SEO Roadmap?

SEO 126

SEO PR Communications Management 126

The Marketing Operations Leader

JANUARY 11, 2025

3: Fully optimized, scalable processes with SLAs in place. 2: Basic structure in place but gaps in skills or development. Partnerships "Driving collaboration across product, sales, finance, and other teams to achieve shared goals." Questions to Ask: Are we aligned with sales, product, and finance teams on shared priorities?

Finance 130

Finance Marketing Marketers Succession Planning 130

illumin

JANUARY 14, 2025

Moreover, augmented reality (AR) will play a huge role imagine trying on clothes virtually or placing furniture in your living room before making a purchase, all via an ad. This trend will be more prevalent in retail ads by 2025, enhancing product discovery and purchase convenience.

Gen Z 101

Gen Z Advertisers Advertising Retail 101