Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 115

Analytics Marketing Mix Customer Journey Education 115

Martech

NOVEMBER 22, 2024

Here’s an exercise to document your customers’ experience and identify places within the process that could be improved: 1. For example, billing matters go to accounts receivable, product inquiries to product marketing. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer 122

Customer Customer Journey Management Product 122

Martech

SEPTEMBER 12, 2024

At this point, it doesn’t look likely that any other products in the category can match SFDCs power and momentum in enterprise-level systems. Marketing automation platforms are an obvious place to look for a market dominator. Data portability should be a priority for any modern marketer.

Marketing Automation Platform 106

Marketing Automation Platform CRM User-Generated Price 106

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. It’s a good place to get a snapshot of your best performing content and identify potential influencers or brand ambassadors. Try it free today.

Analytics 112

Analytics PR Price CRM 112

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. ” The solution can be used to design campaigns for a range of channels, from social media to display, but delivery does not take place within Workfront.

User-Generated 116

User-Generated Place Product Marketing Product 116

Marketing Insider Group

JANUARY 6, 2025

Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 69

Product Price Marketers Marketing 69

Martech

NOVEMBER 22, 2024

Here’s an exercise to document your customers’ experience and identify places within the process that could be improved: 1. For example, billing matters go to accounts receivable, product inquiries to product marketing. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer 109

Customer Customer Journey Management Product 109

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Sometimes the most popular social platform isn’t the right place to find your audience.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Martech

DECEMBER 26, 2024

Dig deeper: QR code alternative introduces shoppable video ad tool Diversifying channels to reduce brand safety risk Marketers are understandably concerned about brand safety on digital channels. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 120

Customer Direct Mail Transform Health 120

Buffer Marketing

JULY 11, 2024

  If that resonates, you’ve come to the right place.  Here's a great example from Buffer's Senior Product Marketing Manager, Michael Eckstein : Day 13 Write about an accomplishment you're proud of (recent or from when you were 9) and what led to it.

Branding 125

Branding B2C Management Product 125

Digital Marketer

MARCH 13, 2023

AI Podcast Post-Production So far, we’ve explored AI tools to help you repurpose your finished episode recordings. But there are a number of tools designed to make creating a high-quality show easier in the first place.

Transform 75

Transform Product Marketing Product Marketers 75

Hubspot Marketing

FEBRUARY 26, 2025

The map organized the different types of stakeholders into three key circles of influence: circle of influence types of stakeholders Core Decision Makers VP of Marketing: Final approval on messaging strategy and budget. Product Marketing Manager: Product positioning and feature communication.

Finance 103

Finance Transform Communications CRM 103

Animalz blog

AUGUST 12, 2024

But I can at least spot or see opportunities where no one’s really talking about something or writing about it in a particular way and bring that back into content marketing, brand marketing, or product marketing. TikTok and Instagram are great places for pithy, stamped-out videos about prosumer productivity topics.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Hubspot Marketing

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Product marketing offers a perfect example. Product Marketing Budget Template.

Management 145

Management PR User-Generated Advertising 145

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 66

Price Promotion Non-Profit Place 66

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 144

Shoppers Product Gen Z Promotion 144

SocialPilot

FEBRUARY 23, 2025

Boosts Search Engine Rankings When it comes to local SEO, Google places a significant emphasis on reviews. These are just a few powerful advantages of review marketing, but the impact goes even deeper. To truly harness the power of reviews, you need a solid strategy in place. The best part?

Marketers 63

Marketers Marketing Real Estate Management 63

Backlinko

OCTOBER 16, 2024

This means there’s plenty of room for growth in SEO jobs. Ways to Advance Your SEO Career: Agency, In-House, or Consulting There are typically three different career paths you can take in SEO: Working for an agency Working in-house Becoming a consultant Each path comes with its own pros and cons.

SEO 106

SEO Search Marketers CMO Marketers 106

Animalz blog

JULY 16, 2024

If you lean more towards the creative side and are more senior than an individual contributor on a growth team, I would hunt for roles on product marketing teams or what’s called an “audience team.” Content marketers often own SEO. But then you also create all the content for events, PR, product marketing.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Orbit Media Studios

NOVEMBER 13, 2024

A lot of my early stuff I seemed to be trying to earn a place at the table. Getting to that place changed everything. And 15 years before that in Corporate Brand, Product Marketing leadership roles. What are you doing differently these days, Ann? Everything. Philosophically: Don’t overthink. Have an opinion.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Hubspot Marketing

MARCH 25, 2020

In this post, we'll walk you through the steps for writing three different types of product launch emails, include some suggestions for your product launch email subject lines, and outline the ideal product launch email sequence. Featured Resource: Product Marketing Email Templates [Download Now]. Updates by Team.

Product 142

Product PR Communications Promotion 142

Buffer Marketing

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. LinkedIn is a place to have authentic conversations, not limited to one topic or the other because so many of those things go hand in hand. How many hashtags should you be using?

Health 142

Health Place Product Marketing Product 142

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 129

PR Transform CMO Marketers 129

Hubspot Marketing

OCTOBER 29, 2020

At this point, you should understand the demographics, psychographics, motivations, and pain points of the segment(s) you’ve chosen to target, which can provide a place to start when it comes to positioning your product or service. If you were in their shoes, why would you choose your product over a competitor’s? Positioning.

Food 145

Food Non-Profit Marketers Marketing 145

Marketing Insider Group

OCTOBER 1, 2024

Gut Instincts to Data-Driven Decisions Video Source Marketing leaders traditionally rely on their intuition and past experiences to guide their strategies. While instinct has its place, it can lead to inconsistent results. The shift towards data-driven decision-making allows marketing leaders to base their strategies on solid evidence.

CMO 80

CMO B2C Marketers Marketing 80

Hubspot Marketing

MARCH 18, 2020

Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer. Product marketers identify target audiences to communicate with through product pages and ad copy. Product Manager. Product Marketing Manager. Potential roles.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Martech

MAY 25, 2022

You would want to have visibility across the board about what’s happening and who is delivering what at which time,” said Annie Schneider, senior product marketing manager for Wrike, a Citrix company, in her presentation at The MarTech Conference (scroll down to watch the video of their session). Processing.Please wait.

Transform 134

Transform Marketers Marketing Management 134

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.

Customer 133

Customer Customer Journey Place Communications 133

illumin

AUGUST 30, 2024

Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences. The company isn’t satisfied simply improving its audio and podcast marketing or music advertising, it instead takes a more holistic approach to developing its advertising portfolio.

Advertising 52

Advertising Advertisers User-Generated Management 52

Sprout Social

JANUARY 27, 2020

Not only is social media a place for your content to shine, it’s an important customer service tool. Gone are the days of being placed on hold for hours as you wait to voice your concerns and feedback. One in every three customers turns to social media to seek advice or communicate with a business.

Social Media Marketing 138

Social Media Marketing Entertainment Communications Marketers 138

Buffer Marketing

APRIL 26, 2023

When you add it all up, though, it can be a lot of content to create, even with the right tools in place. ― Julia Cameron, The Artist's Way: A Spiritual Path to Higher Creativity Capture: Use one place to keep ideas I once purchased shower markers because I kept having all of my best ideas in the shower.

Food 115

Food Place Product Branding 115

Adobe Experience Cloud Blog

MAY 14, 2014

That is why the next frontier in marketing is applying personalization to your website. Stop losing sleep over those burning marketing questions, and register today! The event takes place on Thursday, May 15 th , from 8:30am – 12:00pm. At this point, your database expects a personalized experience.

Thought Leadership 134

Thought Leadership Customer loyalty Video Marketing Product Marketing 134

Adobe Experience Cloud Blog

MAY 19, 2014

Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today. Relevant: Time your messages based on a consumer’s place in the buying process.

Thought Leadership 121

Thought Leadership eBook Product Marketing Advertising 121

Martech

SEPTEMBER 27, 2024

My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. So a good due diligence effort but also being lucky, being in the right place at the right time. The people who could pay the check didn’t feel the pain.

CMO 67

CMO Health CRM Advertising 67

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 145

Entertainment Marketers Marketing User-Generated 145

Adobe Experience Cloud Blog

JUNE 29, 2017

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” Growth hacking has an important place in larger, more evolved companies, too. This is unfortunate—and remediable.

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134