Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. A documented strategy is foundational to marketing success.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 113

Price Real Estate Promotion Food 113

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. But programs with more modest production values can be very effective, too.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 135

Gen Z Branding Retail Content Placement 135

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 124

Analytics Marketing Mix Customer Journey Education 124

Martech

DECEMBER 6, 2024

As such, they can be placed at different places on an organizational chart. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. However, regardless of where martech practitioners are placed, they must remain in sync with marketers.

Place 117

Place Management Product Search Marketers 117

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Whatever it is, trending topics can be an excellent place to find content ideas. There are plenty of places to find your niche’s online community.

SEO 132

SEO Place Product Communications 132

Sprout Social

SEPTEMBER 12, 2024

Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. The report found consumers are most likely to buy a product on social media if a brand posts content that shows their product or service in action. 10 tips for social media content creation 1.

Management 139

Management User-Generated Key Performance Indicator Transform 139

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 129

Gen Z Influencer Marketing Health Promotion 129

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.”

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Martech

MARCH 26, 2025

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. AI is primarily used for pre-production planning (scripting, brainstorming) and post-production editing (captions, dubbing, visuals). Click to enlarge.

Branding 120

Branding User-Generated Place Product 120

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing 131

Manufacturing Advertising Advertisers User-Generated 131

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 135

Customer Shipping Customer loyalty Analytics 135

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. 34:53: First-party data for content and product recommendations. 2:21: First-party data and paid media strategy. 15:23: Asking the right question of your data.

Customer Journey 122

Customer Journey Marketing Marketers Advertising 122

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. The prompt was to write a sales email for a new product in the pickleball industry.

Email Marketing 135

Email Marketing Food Marketing Marketers 135

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. And live-streamed videos take third place.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

Food 113

Food Energy Health Place 113

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. Social Media Marketing Social media marketing is equally important.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. How do you thrive in an AI world? You’re a commodity.

Transform 129

Transform Traditional Marketing Branding Education 129

Martech

SEPTEMBER 6, 2024

Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers. However, it is entirely legal to have that much of a market if it is from having a better product than the competition.

Advertising 121

Advertising Advertisers Product Place 121

SmartBrief - Marketing

JULY 30, 2024

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR 133

PR Marketing Marketers Industry Insights 133

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. how critical the landing page is to your service/product offering or what niche you're in.) I know, what a sweet summer child I was!) Choose your goals.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 105

Price User-Generated Finance eCommerce 105

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. Definitely not a happy camper), demographic info, even identifying a faulty product or breakdown in customer service before it snowballs. Examples: SentiSum , Qualtrics 2.

Analytics 125

Analytics Customer Journey CMO Marketing 125

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Amazon Amazon Sponsored Products spending growth decelerated more significantly in Q2 compared to Google search, reaching 8% year-over-year.

Advertising 125

Advertising Advertisers Retail eCommerce 125

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. has placed a Google review link in its websites footer: 4.

User-Generated 113

User-Generated Energy SEO Place 113

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer 126

Customer Customer loyalty Customer Journey Analytics 126

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated. Product or service use.

Market Research 121

Market Research B2C Marketing Marketers 121

Martech

JULY 17, 2024

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” If you don’t have those processes in place, I think that you’re setting yourself up for for trouble,” said Moran.

Transform 144

Transform Food Analytics Place 144

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. The most-cited challenge in that same study was implementation challenges.

Transform 140

Transform Branding CMO Education 140

Marketing Insider Group

MAY 28, 2025

No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. Regularly update your displays to reflect seasonal themes, holidays, or trending products. Host In-Store Events and Workshops People love experiences, not just products. Music matters, too.

Retail 102

Retail Shoppers Promotion Place 102

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. For example, brands should disclose when using photographs of real people and places versus synthetic compositions. GenAI’s transformative power accelerates marketing objectives and unlocks growth.

Transform 137

Transform Customer loyalty User-Generated Management 137

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. This user-generated content may give you innovative ideas for new campaigns and products. Reveals buying behaviors and product preferences Reddit trends help brands understand what people like to buy and why.

Gen Z 129

Gen Z User-Generated Industry Insights Health 129