Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

Product 138

Product PR Communications Promotion 138

Martech

NOVEMBER 22, 2024

Here’s an exercise to document your customers’ experience and identify places within the process that could be improved: 1. For example, an upgrade program for software needs to involve the product and support managers. For example, billing matters go to accounts receivable, product inquiries to product marketing.

Customer 126

Customer Customer Journey Management Product 126

Welcome Software

MAY 7, 2025

Testers to our core, we’ve not only been developing these innovations, but testing them too—thanks to our very own marketing organization and select customers. Hint : Some seriously dramatic shifts in productivity , creativity , and performance. And the results and learnings? We just had to share.

Product 52

Product Transform User-Generated Market Research 52

Hubspot Marketing

AUGUST 21, 2020

Understanding product classification can help you understand your consumers' general buying behaviors, which will help you market your product more effectively. There are four types of product classification. Let's dive into each type, so you can determine where your product falls in the list. Convenience Goods.

Product 145

Product Price Retail Marketing 145

Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Product 129

Product User-Generated Management Communications 129

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Image: Gartner and Amplitude.

Analytics 117

Analytics Product CMO Marketing 117

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. “The reason we talk about it from a marketing lens is, number one, we’re Adobe. Adobe and marketing are synonymous.”

User-Generated 119

User-Generated Place Product Marketing Product 119

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Ensure tracking is in place before launch (ever had missing UTM data? 📌 2. Yeah, it’s a nightmare).

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. What were our top posts on LinkedIn this year? and many more.

Analytics 118

Analytics PR Price CRM 118

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. The post Scripted Alternatives: 5 Places to Hire Freelance Writers appeared first on Rock Content.

Place 95

Place Whitepaper Finance eBook 95

Martech

NOVEMBER 22, 2024

Here’s an exercise to document your customers’ experience and identify places within the process that could be improved: 1. For example, an upgrade program for software needs to involve the product and support managers. For example, billing matters go to accounts receivable, product inquiries to product marketing.

Customer 111

Customer Customer Journey Management Product 111

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Sometimes the most popular social platform isn’t the right place to find your audience.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 123

Customer Direct Mail Transform Health 123

The Marketing Operations Leader

APRIL 15, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. But measuring the right things is a great place to start. Helps prioritize where to focus sales and marketing resources. The 8 Must-Have Reports of the ABM Leader Doing ABM right is hard. Here are the 8 must-have reports of the ABM leader.

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Digital Marketer

MARCH 13, 2023

AI-Generated Podcast Show Notes If you’re like most podcast hosts, writing show notes for each episode is likely one of your least favorite parts of the production process. AI Podcast Post-Production So far, we’ve explored AI tools to help you repurpose your finished episode recordings. How Will AI Impact Your Production Workflow?

Transform 75

Transform Product Marketing Product Marketing 75

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Buffer Marketing

JULY 11, 2024

  If that resonates, you’ve come to the right place.  Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively. Day 15 Share a photo or video of your workspace and how it helps you boost productivity — whether that's in an office, at home, or in a coffee shop.

Branding 123

Branding B2C Management Product 123

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 87

Product Whitepaper Product Marketing Management 87

Buffer Marketing

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We’ve experienced this ourselves at Buffer Six months ago we launched Start Page , a free landing page builder that brings together all of your best content in one place.

Product 98

Product User-Generated Shipping Promotion 98

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 89

Product SEO Customer Acquisition eCommerce 89

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 107

Product Transform User-Generated Shipping 107

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 95

Finance Transform Communications CRM 95

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail.

PR 76

PR Gen Z User-Generated Analytics 76

Buffer Marketing

JUNE 14, 2022

10 percent of active Buffer users created a Start Page One of our goals with this new product was to build an experience that adds more value to our product offering in general and more value for creators and customers using Buffer. We measure success by determining whether our active customers are actively using the product.

Product 101

Product Shipping Non-Profit Fashion 101

Hubspot Marketing

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Product marketing offers a perfect example. Product Marketing Budget Template.

Management 145

Management PR User-Generated Advertisers 145

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 91

Price Promotion Non-Profit Place 91

Hubspot Marketing

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. The model can also reveal niche markets, uncover new customer or market opportunities, and, ultimately, make your marketing efforts more efficient and cost-effective.

Food 145

Food Non-Profit Marketing Marketers 145

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 141

Social Media Marketing Entertainment Communications Marketing 141

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). and 100+ other attributes. And much more.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

SocialPilot

FEBRUARY 23, 2025

This feedback can directly fuel product improvements, service upgrades, and even new business opportunities. Boosts Search Engine Rankings When it comes to local SEO, Google places a significant emphasis on reviews. Reviews influence purchasing decisions by providing social proof that your product or service delivers on its promises.

Marketing 59

Marketing Marketers Real Estate Management 59

Orbit Media Studios

NOVEMBER 13, 2024

The most experienced marketers are the most productive There’s a strong correlation between years of experience and writing frequency. A lot of my early stuff I seemed to be trying to earn a place at the table. Today, I have a team that handles production, and we are far more topically disciplined. Next, the analysis.

Marketing 65

Marketing Marketers Whitepaper Content Marketing 65

Martech

MAY 9, 2024

As the companies scale, they tend to hire specialists: the marketing generalist decides to hire a graphic artist or a web designer, deciding rightly that their time is too valuable to create the graphics for an ad or to build a new web design. Content marketing and digital marketing will be eliminated next.

PR 132

PR Transform CMO Marketing 132

Backlinko

OCTOBER 16, 2024

This means there’s plenty of room for growth in SEO jobs. Ways to Advance Your SEO Career: Agency, In-House, or Consulting There are typically three different career paths you can take in SEO: Working for an agency Working in-house Becoming a consultant Each path comes with its own pros and cons.

SEO 106

SEO Search Marketers CMO Marketing 106

Hubspot Marketing

MARCH 18, 2020

The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service. Product Marketing Team. Occasionally, they're also required to lend expertise to make business decisions.

Inbound Marketing 139

Inbound Marketing SEO eBook Communications 139