Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version.

Whitepaper 113

Whitepaper Promotion Email Marketing Education 113

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 119

Shoppers User-Generated Price Promotion 119

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Scoop.it!

OCTOBER 2, 2024

They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Promote the contest across all your channels, including social media, email, and your website.

User-Generated 120

User-Generated Branding Fashion Promotion 120

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 113

Branding Gen Z Energy Shoppers 113

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. And why should people use it?

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 129

Gen Z Branding Retail Content Placement 129

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. Early positive experiences with your brand and product.

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 108

Price User-Generated Finance eCommerce 108

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Instagram: Highly visual, ideal for brands showcasing products or lifestyle content. Facebook: A mix of everything, including videos, images, blog links, and event promotions.

User-Generated 98

User-Generated Education Promotion Management 98

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7

Branding 131

Branding PR User-Generated Health 131

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 115

eCommerce Transform CRM Price 115

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Marketing Insider Group

SEPTEMBER 10, 2024

There are over 500 million podcast listeners worldwide, but you’ll have to work hard to attract them to your product. Plan Your Episodes in Advance Planning your podcast episodes is crucial for maintaining a consistent schedule without the stress of last-minute production. Another helpful strategy is batch recording.

Promotion 126

Promotion Analytics User-Generated Communications 126

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Buffer Marketing

OCTOBER 1, 2024

Over 60 percent of Instagrammers use the platform to research brands and products, and including links in your stories is an excellent way to get them over to your website or products. Example of how HoneyBook uses link stickers to promote its blog posts 2. How Herschel uses links to promote its products 3.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Engagement should be monitored regularly, especially at the beginning of an SMS program or campaign.

Shipping 125

Shipping Communications Promotion Customer 125

Hubspot Marketing

MARCH 26, 2025

Are you aiming for product education, brand awareness, or driving traffic? Pro tip: Either reference the marketing goals and plan you already have in place or get started with a free marketing plan template. Streamline video production. Pro tip: Keep in mind that production will take a significant chunk of time.

Video Marketing 104

Video Marketing Entertainment Marketing Marketers 104

Sprout Social

JANUARY 21, 2025

Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach. Both have a place.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. The most-cited challenge in that same study was implementation challenges.

Transform 139

Transform Branding CMO Education 139

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Content marketing and SEO Marketing is about being in the right place at the right time. We can contrast this to promoting content via other means.

SEO 98

SEO Content Marketing Entertainment PR 98

Backlinko

OCTOBER 23, 2024

You’re in the right place. Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Especially effective for product demonstrations and tutorials. Let’s get started.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. Our product team has worked really hard in determining our ICP so we know who to target,” shared Bush.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Social media goals should align with your overall marketing objectives.

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Content Calendar Creation: Organize your content production with a content calendar. Adjust formats, lengths, and styles to suit each channel’s audience.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. The result?

Customer 103

Customer Food Transform Health 103

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. If not, you have work to do.

CMO 125

CMO Email Marketing Influencer Marketing Promotion 125

Jeff Bullas

MARCH 15, 2023

Always provide a link to your blog Product links and links to your blog are crucial when it comes to making money on Instagram! Also make sure you place an item number or tag that could make their purchase easier. Show off your products, tell them your brand story, create graphically altered images and get creative.

User-Generated 357

User-Generated Fashion Product Place 357

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. Look at its business-facing promotions.

Retail 115

Retail Energy Health Promotion 115