Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. Google Integrates “Real-Time” Messages Into Place Pages, Makes BlackBerry Mobile App More Useful.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 126

Law Education Digital Marketing SEO 126

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertising 115

Advertising Advertisers Retail eCommerce 115

Search Engine Land

SEPTEMBER 12, 2024

.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

AUGUST 2, 2024

From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. Plus, the API doesn’t threshold queries with less than 15 searches like the platform, so you get to see all your searches, not just a chosen few.

SEO 117

SEO Place Analytics Search Marketers 117

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. Michelob Ultra is made for beer drinkers who are calorie-conscious).

Advertising 80

Advertising Advertisers Health eCommerce 80

Search Engine Land

SEPTEMBER 27, 2024

However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Dig deeper: 6 guiding principles to leverage AI for SEO content production 6. Get the newsletter search marketers rely on. These 15 tools are a great place to start.

SEO 119

SEO Transform User-Generated Analytics 119

Martech

JULY 30, 2024

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 109

Transform User-Generated SEO Digital Marketing 109

Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Content marketing and SEO Marketing is about being in the right place at the right time.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

NOVEMBER 3, 2023

Search marketers have a unique challenge. Reduced motivation and productivity. The data is clear and burnout leads to increased absenteeism, reduced job satisfaction, and decreased productivity. Get the daily newsletter search marketers rely on. So often, the ownership of burnout is placed on the individual.

Search Marketers 93

Search Marketers Health Marketing Marketers 93

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. The image above is a statement a marketing team might create to impress folks with big words about my SEO consulting business, FLOQ.

SEO 116

SEO User-Generated Communications Place 116

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Users are now starting their searches on AI platforms for information, product research and purchases.

Transform 131

Transform User-Generated SEO Law 131

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But the company had changed.

B2C 92

B2C Retail Customer Journey Advertising 92

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Shipping Real Estate 105

Search Engine Land

AUGUST 12, 2024

Guides your readers toward an action: Consider the place in the user’s journey you’re supporting and guide them appropriately. While meta descriptions aren’t a ranking factor, they are a key area to help your content stand out in the search engine results pages. Get the newsletter search marketers rely on. Processing.

SEO 115

SEO User-Generated Place Market Research 115

Martech

FEBRUARY 4, 2025

For instance: Traffic sources like google / organic , duckduckgo / organic and bing / organic share the medium “organic” and are grouped under the Organic Search channel. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel.

Analytics 109

Analytics Place Management SEO 109

Search Engine Land

JUNE 23, 2023

So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. Get the daily newsletter search marketers rely on. Here’s how.

Product 100

Product Transform eCommerce Copywriting 100

Search Engine Land

SEPTEMBER 25, 2024

Google’s help article, “ About measuring paid and organic search results ,” explains all the available metrics in this report. No paid or organic visibility One of the first places to look for paid and organic synergies is in queries where the brand lacks visibility in both channels. Business email address Sign me up!

SEO 83

SEO User-Generated Place Branding 83

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. In many places, dull has been institutionalized, especially in social media marketing. The conversation is everywhere and the future is unclear. Indifference is the enemy.”

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

SEPTEMBER 23, 2024

Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place. Once you link Search Ads 360 to a search engine, you can create and manage your search marketing campaigns within the platform. Yahoo Japan sponsored products.

Advertising 71

Advertising Advertisers Retail Management 71

Search Engine Land

AUGUST 14, 2024

Among the advantages of a well-oiled AI setup are: Improved productivity. You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. How will your product or service help them? Lower risk of error. Always-on account safeguards.

Advertising 116

Advertising Advertisers Branding CRM 116

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 87

Product Transform Price Market Trends 87

Martech

NOVEMBER 26, 2024

Many tools offer this feature, but it’s important to set up email alerts to notify you if the file blocks search engines. A common reason for this is when developers push a site from staging to production and accidentally transfer the robots.txt file. This occurs when all files are pushed live instead of just the updated ones.

SEO 121

SEO Health Place Customer 121

Search Engine Land

JULY 15, 2024

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. Per Google, the volume of those searches (which tally five or more words) is growing. I’m most excited about the ability to use AI to produce videos.

PR 76

PR User-Generated Advertisers Advertising 76

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Large language models (LLMs). Knowledge graphs.

Transform 111

Transform User-Generated SEO Communications 111

Search Engine Land

SEPTEMBER 16, 2024

Get the newsletter search marketers rely on. Is there a place I can go to get answers to specific questions I have? If you have specific questions about your Google Business Profile or issues with your listing, the best place to go is the Google Business Profile Help forum. Business email address Sign me up! Processing.

User-Generated 88

User-Generated Place Management Search Marketers 88

Marketing Insider Group

DECEMBER 2, 2024

Why It’s Beneficial: Strengthened brand reputation: Being associated with other authoritative websites solidifies your place as a trusted leader. Search engines view links from authoritative websites as endorsements, helping elevate your site’s position in search engine results pages (SERPs).

SEO 111

SEO Digital Marketing Branding Place 111

Search Engine Land

AUGUST 28, 2024

Understanding seasonality is your ticket to being in the right place, at the right time, with the right message. Next to the campaign report, a product ID report and category report are also valuable. In the Google Ads interface, this can be done via the Shopping Products report, where you can add a Month column and clearly split it.

Shoppers 97

Shoppers Key Performance Indicator Management Shipping 97

Martech

JULY 29, 2024

OpenAI today announced SearchGPT, its long-anticipated search product. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. The OpenAI search story so far. We first heard about OpenAI’s plan for a search product in February. Why we care.

User-Generated 69

User-Generated Advertising Advertisers Product 69

Search Engine Land

JULY 26, 2024

Get the newsletter search marketers rely on. If your brand has a product that goes viral on TikTok, compile the video link, key stats (views, shares, etc.), product info, purchase link and standout comments into an email. You can then send it to journalists who cover these products. Processing.

PR 84

PR Branding SEO Product 84

Search Engine Land

SEPTEMBER 13, 2024

As you’ll see in a second, $28 a month is a pittance compared to the value you get from image generation alone, not to mention all the other ways AI chatbots can increase your productivity. Dig deeper: Visual optimization must-haves for AI-powered search Get the newsletter search marketers rely on. Processing.

Law 106

Law User-Generated Education SEO 106

Duct Tape Marketing

FEBRUARY 26, 2025

Rand Fishkin (02:15.918) So that, yeah, and that was the initial idea of like, oh, there's these zero click searches and search marketing might be changing as a result. In 2019, Google answered just under half of all searches without a click. They get their answer and they don't leave Google, right? To the user.

Marketing Strategy 76

Marketing Strategy Food SEO Marketing 76

Search Engine Land

OCTOBER 24, 2023

Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. ” Get the daily newsletter search marketers rely on.

Real Estate 139

Real Estate SEO Advertising Advertisers 139

Search Engine Land

FEBRUARY 27, 2024

These substantial changes come after an Adalytics report accused Google of quietly placing search ads on inappropriate non-Google websites through the Search Partner Network – including sites containing pornographic, sanctioned and pirated content. What is the Search Partner Network?

Advertising 131

Advertising Advertisers Place Search Marketers 131

Search Engine Land

SEPTEMBER 6, 2023

This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. This change is being rolled out under plans to update Google’s policy on cryptocurrencies and related products. Get the daily newsletter search marketers rely on.

Law 123

Law Advertising Advertisers Promotion 123