Sprout Social

SEPTEMBER 12, 2024

Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. The report found consumers are most likely to buy a product on social media if a brand posts content that shows their product or service in action. 10 tips for social media content creation 1.

Management 137

Management User-Generated Key Performance Indicator Transform 137

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. You can use tools like SocialPilot to easily get all of this data in one place.

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Adobe Experience Cloud Blog

APRIL 27, 2020

For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience. Keep productive. Keeping productive at home is one of the biggest challenges. It’s a self-selling product. Internet speeds to improve.

Product 163

Product Health Thought Leadership eCommerce 163

Buffer Marketing

OCTOBER 17, 2024

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. These organizations operate with lean teams, and they grow by tapping into something deeply human: stories, people (not products), and community.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketers 115

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. Youll also see how your LinkedIn video efforts fit into your cross-network strategy, all in one place. The good news? The answer is edutainment social content.

Thought Leadership 92

Thought Leadership Education Promotion Entertainment 92

Hubspot Marketing

MAY 20, 2025

Over 32% of marketers say product demonstrations or tutorials perform best on social media, with user-generated (22.5%) and behind-the-scenes (22%) content right on its heels. While she usually uses it in an accounting context because thats her zone of genius, Ive found it applies in so many other places including AI.

Thought Leadership 104

Thought Leadership Energy User-Generated Copywriting 104

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated. Product or service use.

Market Research 119

Market Research B2C Marketers Marketing 119

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Martech

FEBRUARY 5, 2025

But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. Thought leadership content is something AI cannot produce well. Just look at the research.

Thought Leadership 127

Thought Leadership Marketers Marketing Customer Journey 127

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Animalz blog

MAY 15, 2025

That might mean tracking CRM-sourced leads, product demo requests, gated content downloads, or newsletter signups whatever actions signal meaningful engagement for your business. In that case, place more value on search impressions. But dont stop at identifying which blog posts or product pages convert best.

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 126

SEO Gen Z Finance Transform 126

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Whitepaper 121

Whitepaper User-Generated Thought Leadership Copywriting 121

Orbit Media Studios

DECEMBER 17, 2024

This person is looking for help with [challenge/problem/task] and is considering [product/service]. Thought leadership research Thought leadership (aka, strong opinion) is one of the two highly differentiated formats for content marketing that are future proof, even in the AI era. The other is original research.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important.

PR 100

PR User-Generated Transform Thought Leadership 100

Buffer Marketing

AUGUST 26, 2024

Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.  This could be a day-in-the-life video, a tour of your workspace, or a look at how your products are made.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. And hey, creating a great place to work has many other benefits. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

Gen Z 113

Gen Z PR Thought Leadership Communications 113

Buffer Marketing

SEPTEMBER 5, 2024

  I’ll occasionally add a couple of sentences here and there if I know what I want to say under a specific point and place the screenshots I have in their respective places in the article. My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Hubspot Marketing

DECEMBER 12, 2024

Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Theyre so confident in the results that they even let you try the product for 14 days before you have to pay for it. Source It offers video-based, on-demand courses, tutorials, and certifications.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

Hubspot Marketing

DECEMBER 12, 2023

Photography I was scrolling through X (formerly Twitter) when I saw that senior product manager Diego Granados shared the resume he used to land a job at Microsoft in 2019. You can even get specific and list the type of photography you’re interested in, like iPhone, film, or product photography. Cooking Do you have a food blog?

Place 122

Place Real Estate Non-Profit Finance 122

Hubspot Marketing

NOVEMBER 20, 2024

It’s giving us product recommendations on Amazon and sending those pesky emails we never read to the spam folder. email automation), increase efficiency , lower costs , improve analysis , and be more productive overall — especially marketers. It's all about thought leadership. And the impact doesn’t stop there.

User-Generated 134

User-Generated Thought Leadership Branding Management 134

Animalz blog

APRIL 9, 2025

Theyre a product you maintain, improve, and rely on every day. The cost of failure is wasted time the time you were meant to have saved with the workflow in the first place. Most teams dont realize theyre building a mini-product. And like any product, it needs QA, user documentation, and someone to maintain it.

Transform 93

Transform Thought Leadership Shipping User-Generated 93

Buffer Marketing

AUGUST 12, 2024

I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. YouTube is the world's second-largest search engine after Google — making it another place for users to search for a solution to a problem.

SEO 95

SEO Thought Leadership Place Marketing Strategy 95

Hubspot Marketing

MAY 7, 2025

Mastering Business Growth on LinkedIn: The Marketer's Guide Whether you have a company page on LinkedIn or youre creating thought leadership content, this guide offers step-by-step optimization techniques for visibility, strategies to build an engaged community, and tips for creating impactful content. This isnt an ideal way to grow.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

SocialPilot

JANUARY 16, 2025

Share Authoritative Content :Sharing authoritative content such as data-driven updates, thought leadership pieces or in-depth guides establishes your credibility and increases shares and engagement, which are crucial ranking signals. Make sure your image aligns with your keywords. Are you struggling with your CTAs?

SEO 116

SEO User-Generated Thought Leadership Branding 116

Marketing Insider Group

OCTOBER 6, 2020

Cost-per-click tells you how many companies are selling products/services as a solution. By searching “thought leadership” on SEMrush and filtering by question, we can see plenty of queries to structure content around: KWFinder gives us a beautiful view of complete phrases as well. Consider Semantic Keywords and Questions.

Thought Leadership 145

Thought Leadership SEO Marketers Marketing 145

SocialPilot

JANUARY 21, 2025

Social Media Engagement Dashboard Imagine you just launched a new product and want to run a campaign on Instagram, Facebook, X/Twitter and more. Here are some of its key features: Platform-Wide Analytics: Track engagement metrics for Facebook, Instagram, X, YouTube, LinkedIn, and Google Business Profile all in one place. Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Orbit Media Studios

OCTOBER 30, 2024

They publish thought leadership content and earn a following. In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. They do things differently. Indifference is the enemy.”

SEO 107

SEO Branding User-Generated PR 107

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. Buyers use your website and online presence to evaluate your expertise, products/services, and place in the industry. Revamp Your Thought Leadership Content.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Buffer Marketing

JANUARY 30, 2025

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Setting clear, measurable goals keeps your content focused and your efforts productive. Use live shopping features (if relevant) to showcase products. Check that your email, website, and any other key links are updated.

User-Generated 104

User-Generated Education Analytics Thought Leadership 104

Sprout Social

FEBRUARY 10, 2025

Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. Our advocacy program makes it as easy for our team members to share these announcements with their networks by putting them all in one place. We include Sprout-specific content (launch materials, blog posts, social content, etc.)

Branding 76

Branding Thought Leadership User-Generated Industry Insights 76

Litmus

SEPTEMBER 25, 2024

Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Metrics to watch: Demo requests, trial sign-ups, comparison page views, engagement with product pages. Consideration At this stage, they’re weighing their options.

Management 96

Management Marketers Marketing CRM 96

Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.

SEO 117

SEO Law User-Generated Analytics 117

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform. Even as the platform has changed, I still feel like it’s the easiest place to grow an audience quickly.

Branding 108

Branding Thought Leadership Health Management 108

Businesses Grow

MARCH 10, 2025

And to create customers, we must create awareness for our products. As I am writing this post, I’m attending the global thought leadership conference SXSW. There is a legacy infrastructure in place that keeps us less effective and boring. These are NOT in any particular order. 1) Awareness OK, I lied.

Transform 103

Transform Influencer Marketing Thought Leadership Marketers 103

Buffer Marketing

FEBRUARY 12, 2025

B2B social media is less straightforward by the very nature of its products. While B2C products are usually not technical, B2B social media requires an in-depth understanding of complex topics and features.On Here, you can share product tips and be much more company-focused than you can be on TikTok.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

Sprout Social

OCTOBER 11, 2022

If your company’s not in a good place with content, then you’re going to struggle.”. Executive thought leadership (owned and earned). Incorporate executive thought leadership into your advocacy strategy. Share blog articles, videos, social posts and other content created by your C-suite or leadership team.

Thought Leadership 145

Thought Leadership Education Communications User-Generated 145