Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. Its first product, Revmatics CRO, aims to boost ROI on media spending.

Transform 107

Transform User-Generated B2C Management 107

Marketing Insider Group

OCTOBER 9, 2024

Marketing leaders and personnel are still important, but high-level direction can conceivably come from multiple places in the executive suite. Sales, customer service, IT, and product development all share at least some common goal with marketers, and some CMOs are getting lost in the shuffle.

CMO 122

CMO Transform Advertising Advertisers 122

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 68

Product Transform Influencer Marketing User-Generated 68

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 112

eCommerce Transform CRM Price 112

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. “This is the place where sales and marketing teams are falling in love again.

Transform 110

Transform B2C Manufacturing Finance 110

Martech

JULY 17, 2024

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” If you don’t have those processes in place, I think that you’re setting yourself up for for trouble,” said Moran.

Transform 143

Transform Food Analytics Place 143

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. For example, brands should disclose when using photographs of real people and places versus synthetic compositions.

Transform 130

Transform Customer loyalty User-Generated Management 130

Martech

APRIL 10, 2025

Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?” ” In that case, there’s no need to worry. AI has simply become a lead generator for you.

Transform 123

Transform User-Generated Analytics Retail 123

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product.

Transform 108

Transform Marketers Marketing User-Generated 108

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership.  What problems were you trying to solve?

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms.

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

MARCH 10, 2025

Outsourcing places CRM operations in the hands of specialists who configure automation, monitor analytics, and refine processes. Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions. A growing business requires a CRM that evolves with customer expectations.

Transform 66

Transform CRM Customer Analytics 66

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms.

Transform 108

Transform User-Generated SEO Digital Marketing 108

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand.

Customer 123

Customer Transform Retail Finance 123

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. 10 tips for social media content creation 1.

Management 134

Management User-Generated Key Performance Indicator Transform 134

Martech

OCTOBER 11, 2023

While Bard may eventually head to the Google Graveyard , it offers a lot of tools and extensions with other Google products. Use Google Bard for this too, as Google tries to incorporate unique features to compete with Microsoft. Focus less on how broken it is right now, and more on what it could become when the kinks are worked out.

Transform 128

Transform SEO Thought Leadership User-Generated 128

Vertical Response

JANUARY 4, 2025

Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 93

Product Transform Copywriting Customer loyalty 93

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. At a minimum, it will transform most careers.

Transform 128

Transform Traditional Marketing Education Branding 128

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? People still want great products, fair prices, convenient access, and compelling reasons to buy. Get all the four Ps of marketing right, and your campaigns fall into place. Your product stands out. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Martech

JULY 19, 2024

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Each season, the tree matures. Embrace the long-term game.

Transform 110

Transform Information Technology Traditional Marketing Place 110

Hubspot Marketing

OCTOBER 31, 2024

The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. Maybe that's a social community, a Slack channel, or a product forum. Giving your audience something to do that relates to your product or service makes them want to engage.

Transform 108

Transform Marketers Marketing Entertainment 108

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Transform 273

Transform Logistics Manufacturing Retail 273

Backlinko

OCTOBER 31, 2024

In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a refresher on how Google assesses content quality. You can do this with a tool like Canva.

SEO 117

SEO Transform Place Product 117

Sprout Social

SEPTEMBER 23, 2024

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

Transform 83

Transform Marketers Marketing Energy 83

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. It just depends on the type of content you're posting.

Transform 116

Transform PR Product User-Generated 116

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. This trend will be more prevalent in retail ads by 2025, enhancing product discovery and purchase convenience. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Lusha

OCTOBER 1, 2024

Keep reading to discover how these updates can transform your workflow and maximize the rest of 2024. Ready to transform the way you find your target audience? Join Lusha’s Q3 2024 Product Updates Webinar With Lusha, you’re not just using a product, you’re part of an exclusive group focused on your success.

Product 52

Product Transform Whitepaper Law 52

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. You never know who is talking about your brand or products and how they’re using them in their daily lives. Sports marketing isn’t new, but it does look different.

Transform 93

Transform Gen Z Fashion Food 93

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Whether it’s looking for family activities or what to see, history tours, the best place to get pizza in Rome, and so on.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. Multi-platform Integration: Collect reviews across various platforms, all in one place. Most of the consumers do not bother to leave a review post the delivery of the product or service. Thats a game-changer, right?

Transform 40

Transform CRM Automobile Management 40

Martech

JULY 22, 2024

Because planes with bullet holes in those places never made it back. In a perfect world, an extra line of context would show the ROI of this effort (using the formula Sales – Product costs – Overhead costs – Cost of SEO / Cost of SEO ). That’s why you don’t see any bullet holes there on the ones that do return.”

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 118

Customer Direct Mail Transform Health 118

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

Transform 110

Transform User-Generated SEO Communications 110

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. After this system was in place, it was time to step back and see if it would actually work. But what and how? It was a tall order but we were willing to give it a try.

Transform 115

Transform CMO Influencer Marketing Education 115

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! The result?

Customer 105

Customer Food Transform Health 105

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated. Product or service use.

Market Research 121

Market Research B2C Marketers Marketing 121