Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 74

Product Transform Influencer Marketing User-Generated 74

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 127

User-Generated Food Transform Marketers 127

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 111

Transform User-Generated SEO Digital Marketing 111

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 133

Transform User-Generated Analytics Retail 133

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 119

Shoppers User-Generated Price Promotion 119

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 129

User-Generated Social Media Marketing Marketers Marketing 129

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 110

Transform User-Generated B2C Management 110

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. The buy approach needs minimal training due to user-friendly models, while the build approach requires extensive training to design, develop and deploy the model. Email: Business email address Sign me up!

Transform 134

Transform Customer loyalty User-Generated Management 134

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts. But differences in attitudes exist.

Manufacturing 126

Manufacturing Advertisers Advertising User-Generated 126

Marketing Insider Group

AUGUST 12, 2024

For instance, if you’re writing about productivity tips, opening with a personal story about how a specific strategy changed your work life can be very effective. Capitalize on User-Generated Content Incorporating user-generated content (UGC) can also enhance your blog’s appeal.

User-Generated 125

User-Generated Product Branding Place 125

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. Alternatively, use Semrushs free Google review link generator.

User-Generated 112

User-Generated Energy SEO Place 112

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Transform 104

Transform User-Generated Price Entertainment 104

Hubspot Marketing

JULY 12, 2024

My responsibilities included engaging with our audience, answering questions, facilitating discussions, keeping the online community safe and welcoming, and gathering user-generated content. They even came up with theories as to why it was removed in the first place. It can generate unique user-generated content.

Management 109

Management User-Generated Entertainment Social Media Marketing 109

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. A well-optimized website attracts more visitors and keeps them engaged.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. The UGC was used as new visuals for Auburns song Daydream.

Branding 109

Branding Finance Fashion Health 109

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Proof: 80% of Pinners have discovered a new brand or product on Pinterest. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Linking to related content improves the user experience and helps search engines crawl your site. Make the sign-up process easy to maximize conversions.

Digital Marketing 120

Digital Marketing User-Generated Marketers Marketing 120

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 136

SEO User-Generated Transform eCommerce 136

Animalz blog

APRIL 24, 2025

Base Layer: Traditional SEO Traditional SEO focuses on delivering relevant content and a user-friendly site experience to your ICP audience. Search experiences change as users adopt AI, but traditional SEO should remain your top priority. A particular subreddit praises their product. They generated hundreds of positive reviews.

PR 107

PR Shipping User-Generated SEO 107

Martech

MARCH 26, 2025

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Click to enlarge.

Branding 108

Branding User-Generated Place Product 108

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  You can also get suggestions for general SEO improvement for content like meta tags and URL slug.

SEO 120

SEO User-Generated Analytics Price 120

Buffer Marketing

JULY 12, 2024

User experience deteriorates, negative reviews start coming in, customer advocacy starts dealing with requests, multiple engineers start digging into the issue, and it quickly becomes all hands on deck. We’ve all experienced it at some point — a change is deployed to an API and suddenly, clients stop working.

PR 116

PR Customer User-Generated Place 116

Jeff Bullas

MARCH 15, 2023

Nowadays, it has evolved into a massive social media platform with over a billion active users. Today, Instagram ranks 7 th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day. Check out Kicksta here.

User-Generated 357

User-Generated Fashion Product Place 357

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. If brands balance highlighting their products and services with amusing content, consumers are more likely to buy from them.

Entertainment 112

Entertainment Education User-Generated Retail 112

Hubspot Marketing

NOVEMBER 20, 2024

It’s giving us product recommendations on Amazon and sending those pesky emails we never read to the spam folder. email automation), increase efficiency , lower costs , improve analysis , and be more productive overall — especially marketers. Image Source What kind of content are marketers generating? Let me explain.

User-Generated 134

User-Generated Thought Leadership Branding Management 134

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 118

User-Generated Advertisers Advertising Marketers 118

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. I have already started using this in place of my usual relentless Google searching.

Price 130

Price User-Generated Place Product 130

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. 💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks.

User-Generated 104

User-Generated Analytics Fashion Management 104

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 124

Gen Z Branding Millennials Entertainment 124