Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertisers 114

Advertisers Advertising Promotion Entertainment 114

Hubspot Marketing

SEPTEMBER 24, 2024

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” If something performs great, YouTube is more likely to promote the following video.” Are they in the right place to share a social media post? Targeting people on YouTube is the best place to get people to watch your video on YouTube.”

Shipping 143

Shipping Promotion Place Video Marketing 143

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 117

Retail Shoppers User-Generated Customer Journey 117

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Content marketing and SEO Marketing is about being in the right place at the right time. We can contrast this to promoting content via other means.

SEO 98

SEO Content Marketing Entertainment PR 98

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 124

Marketing Strategy Content Marketing Thought Leadership Marketing 124

SmartBrief - Marketing

OCTOBER 21, 2024

This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly. Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Consistency is key, though.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

OCTOBER 24, 2024

Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. Sending general promotional content at high volumes. Engagement should be monitored regularly, especially at the beginning of an SMS program or campaign.

Shipping 127

Shipping Communications Promotion Customer 127

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. DO: Be crystal-clear.

Gen Z 120

Gen Z Influencer Marketing Health Promotion 120

Martech

FEBRUARY 6, 2025

Promote cross-team collaboration for better customer insights Encourage collaboration across teams to define which data fields should come from each data source, enhancing customer experience and improving marketing processes. What plans are in place based on these findings? Did any insights emerge to improve acquisition efforts?

Marketing 119

Marketing Marketers Promotion Customer 119

Martech

OCTOBER 22, 2024

Management of products, orders, customers, pricing and promotions in one place. With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier. Pre-built performance dashboards to gain insights into customer buying patterns and store performance.

eCommerce 117

eCommerce Transform CRM Price 117

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events.

User-Generated 98

User-Generated Education Promotion Management 98

Marketing Insider Group

SEPTEMBER 10, 2024

Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in. You can also consider cross-promotion by collaborating with other podcasters or influencers. Consistently promoting your schedule through multiple channels is important.

Promotion 126

Promotion Analytics User-Generated Communications 126

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. I don’t mean you should focus only on those at the expense of your promotional emails. If not, you have work to do.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Scoop.it!

OCTOBER 2, 2024

Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience. They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services. Start by designing a unique, memorable hashtag related to your brand or campaign theme.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 109

Price User-Generated Finance eCommerce 109

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. The question?

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. A dedicated budget and financial management software can help you track your budget plan, expenses, and receipts all in one place.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

NOVEMBER 15, 2024

Boosting conversion potential : Identify what drives user actions so you can place CTAs strategically and create smooth interactions. Tracking navigation paths and reducing rage clicks promotes user retention, creating a smoother experience. Use this data to strategically place CTAs and other key elements.

Analytics 129

Analytics Law Content Placement SEO 129

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Misinformation This involves outright false claims about your product or service. A rumor that Celsius hasn’t spoken out on. But, should they? Yeah, yeah.

Branding 132

Branding PR User-Generated Health 132

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Martech

MARCH 11, 2025

While AI Overviews offer increased visibility, earning a place within them relies on delivering high-quality content that performs well in traditional search. These findings show opportunities (and challenges) for brands.

Transform 125

Transform User-Generated SEO Branding 125

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.

Price 91

Price Promotion Non-Profit Place 91

Buffer Marketing

OCTOBER 1, 2024

Ways to use Instagram link stickers Now that you know how to add Instagram Story links, you can use this new feature to promote different types of content. Promote new blog posts Before Instagram introduced link stickers, it was tricky to share clickable links to articles, especially if you didn't have access to swipe-up links.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Transform 140

Transform Branding CMO Education 140

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable.

Direct Mail 127

Direct Mail Marketing Marketers Email Marketing 127

Sprout Social

MARCH 14, 2025

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. Forty-three percent of U.S.,

Branding 110

Branding Gen Z Energy Shoppers 110

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” Creative freedom for creators places into this.

Branding 121

Branding Influencer Marketing User-Generated Key Performance Indicator 121

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Bottom line: Only place links in the footer that users will expect to see. But the in-content link, placed higher on the page, is usually the winner. Use internal linking. Use internal linking.

SEO 131

SEO Fashion Communications Promotion 131

Marketing Insider Group

AUGUST 13, 2024

About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start. This calendar should include key dates like holidays, travel seasons, and promotional events, ensuring timely and relevant content. Create a calendar outlining what content you’ll publish, when, and on which platforms.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). Is the data being sent automatically? When is it updated (cadence)?

Marketing 120

Marketing Marketers eCommerce Communications 120

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. So, is there a right way to place conversion elements within your content?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws.

Retail 117

Retail Energy Health Promotion 117