Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 117

Transform User-Generated SEO Branding 117

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets.

Shoppers 115

Shoppers User-Generated Price Promotion 115

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content. McKenna said.

Email Marketing 112

Email Marketing Copywriting User-Generated Promotion 112

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. Linking to related content improves the user experience and helps search engines crawl your site. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin.

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. TikTok users value authenticity above all else. Avoid overly scripted or forced promotions that scream “advertisement.” What kind of content do they engage with?

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. Topview ads : Topview ads are the ads that are shown to TikTok users as soon as they open their TikTok app.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Features & benefits: A focused section that outlines the main features of the software and the specific benefits they deliver to users, often presented with icons or bullet points for clarity.

Price 109

Price User-Generated Finance eCommerce 109

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Backlinko

OCTOBER 23, 2024

You’re in the right place. Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.) Ebooks: Good for lead generation and comprehensive guides. And your site protects user privacy. You need to promote it effectively, too.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 117

Branding Customer loyalty User-Generated Promotion 117

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. I have already started using this in place of my usual relentless Google searching.

Price 134

Price User-Generated Place Product 134

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Content marketing and SEO Marketing is about being in the right place at the right time. We can contrast this to promoting content via other means.

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 87

Retail Shoppers User-Generated Customer Journey 87

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. Set yourself up for success by getting the right documentation in place and creating ways to align your team. You can create audience personas using your current social media data.

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

Product 111

Product User-Generated eCommerce Shipping 111

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption two! Could there be a chain reaction?

SEO 107

SEO Branding User-Generated PR 107

Jeff Bullas

JANUARY 16, 2023

Views act as social proof to persuade users to take a moment and check out your content. The best YouTube promotion services work with a network of REAL users who view and interact with videos. Genuine users. Make sure you are buying views from real YouTube users, not bots. They’re a credibility booster.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Jeff Bullas

MARCH 15, 2023

Nowadays, it has evolved into a massive social media platform with over a billion active users. Today, Instagram ranks 7 th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day.

User-Generated 357

User-Generated Fashion Product Place 357

Marketing Insider Group

SEPTEMBER 10, 2024

Experiment with various options and track which ones generate the most engagement. For instance, a study by YouGov reports that over 50% of internet users in Indonesia and Thailand listen to podcasts for at least one hour per week. Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in.

Promotion 126

Promotion Analytics User-Generated Communications 126

Hubspot Marketing

NOVEMBER 20, 2024

Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. This is how they “learn.” Shift to an active voice.

User-Generated 138

User-Generated Thought Leadership Branding Management 138

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. What is social media marketing?

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). Forty-three percent of U.S.,

Branding 112

Branding Gen Z Energy Shoppers 112

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Content communities allow users to share online multimedia materials.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

MARCH 24, 2025

With over 5 billion social media users worldwide at the start of 2025, social media platforms are valuable channels for small businesses to leverage to gain visibility. However, social media is not the best place for long-form text contentif you have a lot of text to share, its best to do so on your businesss blog.

User-Generated 71

User-Generated Energy Promotion Place 71

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Reddit is… interesting.

Marketing 95

Marketing Marketers Promotion User-Generated 95

Sprout Social

MARCH 28, 2025

Users who follow your account wont see these particular reels on your account page or in their feed. Its a bit like a digital focus group where users are served recommended trial reels in their feeds as normal, and brands get the benefit of testing new ideas in a curated container.

User-Generated 94

User-Generated Traditional Marketing Social Media Marketing Branding 94