Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail 69

Retail Customer Shoppers Advertising 69

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.”

Gen Z 109

Gen Z Retail Food Millennials 109

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 122

Retail CMO Customer Journey Shoppers 122

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time.

Retail 115

Retail Marketers Marketing Education 115

Martech

APRIL 28, 2025

Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%. Retail, auto and restaurant brands are focusing on real-time, location-based messaging and integrating shoppable ad formats.

Video Marketing 98

Video Marketing Pharmaceutical Retail Advertising 98

Hubspot Marketing

NOVEMBER 13, 2024

Business card print house Moo does it by placing an option in the main navigation of its website that enables site visitors to select which country they are in, and the associated language they need. Image Source Retailer Farm Rio takes a similar approach. Savage X Fenty puts women of all sizes front and center.

eCommerce 121

eCommerce Retail Food Price 121

Martech

NOVEMBER 15, 2024

Once, in my retail email career, my boss caught me off guard with a metrics question during a meeting at the height of the holiday season. These short, focused catch-up meetings were a holiday season fixture in my retail days, too. In my work for a global big-box retailer, our holiday email program was insane. What went well?

Email Marketing 133

Email Marketing Retail Marketers Marketing 133

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 124

Retail Shoppers Transform Advertising 124

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. This isn’t confined to any one industry. The benefits here are twofold.

Customer 123

Customer Transform Retail Finance 123

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail 127

Retail Shoppers Advertising Advertisers 127

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Hubspot Marketing

JULY 19, 2024

I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color.

Customer 121

Customer Food Shoppers Retail 121

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7

Retail 95

Retail Transform Analytics Promotion 95

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer. Less digital user growth is increasing competition for ad spending.

Branding 124

Branding Advertising Advertisers Retail 124

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Branding 84

Branding Retail eCommerce Customer loyalty 84

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Lack of transparency: Similar to how Honey prioritized retailer-preferred discounts without disclosing them, AI tools rarely explain how they weigh outcomes.

Retail 117

Retail Energy Health Promotion 117

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. retail brands must be present, helpful and authentic online. Then what about permission marketing, the long-standing retail marketing favorite?

Retail 117

Retail Transform PR Shoppers 117

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 111

Retail Shoppers User-Generated Price 111

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). Within minutes, the product sells out.

Branding 121

Branding Gen Z Energy Shoppers 121

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Retail 105

Retail Shoppers Entertainment Advertising 105

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? Each time someone buys a gift, it could provide endless opportunities for the retailer. If tracking my data helps retailers inspire me to make good choices, I’m happy to supply them with all the data they need. Do I gravitate towards certain categories?

Retail 98

Retail Shoppers Transform CRM 98

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Jeff Bullas

FEBRUARY 21, 2023

Retail Industry The retail industry is another sector that is expected to be disrupted by AI. With the use of AI-powered algorithms, retailers can improve their supply chain and inventory management. AI can help retailers to predict demand, optimize inventory levels, and reduce waste.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

APRIL 10, 2025

For retailers whether online or brick-and-mortar the impact of AI is more nuanced. Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?”

Transform 134

Transform User-Generated Analytics Retail 134

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. “This is the place where sales and marketing teams are falling in love again.

Transform 115

Transform B2C Manufacturing Finance 115

SmartBrief - Marketing

AUGUST 21, 2024

Perry (Image courtesy of Hallmark Media) Integrated brand experience: Hallmark is reconnecting its media, retail, and online touchpoints for a unified brand experience. “Hallmark created an interconnected ecosystem that linked all of our products, retail, and media experiences together across the brand,” said Perry.

Shoppers 98

Shoppers Transform Retail Price 98

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The following strategies offer a helpful starting place. Reporting is one of the most fruitful places for automation. The question is, how best can automation be applied?

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

Scoop.it!

OCTOBER 31, 2024

Ensure Product and Conversion CTAs Are Logically Placed Investing in content marketing to raise brand/service awareness or enhance business credibility are excellent tactics to implement in your marketing strategy. So, is there a right way to place conversion elements within your content? Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key.

Analytics 109

Analytics eCommerce CRM Retail 109

Martech

OCTOBER 3, 2024

Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. We’re seeing those same demands play out in other areas like retail media networks. Measurement partnerships.

Retail 75

Retail Advertising Advertisers Customer Journey 75

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91