Neil Patel

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. The Benefits of Bing SEO. The Benefits of Bing SEO. percent, Bing’s desktop search market has grown by 41.03

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SEO Real Estate Energy Place 145

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? It’s marketing but in a nice, non-sales-focused way. What is SEO?

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SEO Content Marketing Entertainment PR 96

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Does CityGrid From Citysearch “Answer” The Local SEO Problem? by Eric Enge 2012: How Much Does SEO Cost?

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. So much more.

SEO 111

SEO Transform User-Generated Analytics 111

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy?

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SEO Whitepaper User-Generated Price 115

Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. Will AI replace SEO professionals?” Why is there such unease in the SEO community at the moment? We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. AI has an important place in SEO. No, I don’t believe it will.

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SEO PR Search Marketers Communications 120

Search Engine Land

FEBRUARY 7, 2024

They serve as the equivalent of your text, conveying content to search engine crawlers. This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on.

Product 125

Product SEO Copywriting eCommerce 125

Search Engine Land

SEPTEMBER 1, 2023

In SEO , the implications of decision fatigue are particularly salient. SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. All outcomes can be particularly detrimental in the specialized field of SEO.

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SEO Energy Analytics Health 136

Search Engine Land

JULY 11, 2024

It’s more than just link bait; it’s future-proofing your SEO strategy. Identify your needs: Types of data gathering Data gathering for SEO can be done in several different ways, including surveys, in-depth interviews or focus groups. This is critical to using the information to inform your SEO efforts and content strategy.

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Whitepaper SEO Transform Health 112

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.

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SEO User-Generated Place Management 129

Search Engine Land

MARCH 17, 2023

I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. This article will show you how to maximize ChatGPT’s API with specific SEO use cases. Get the daily newsletter search marketers rely on. model = "gpt-3.5-turbo")

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SEO Price User-Generated Place 145

Search Engine Land

FEBRUARY 5, 2024

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. Still, that didn’t stop any of the SEO controversy. So, does HTML structure matter for SEO? So, what does a search engine do? (I’ll

SEO 120

SEO Place Search Marketers Management 120

Search Engine Land

FEBRUARY 8, 2024

There is too much misinformation about how SEO works. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. Marketing leaders widely accept these terms and have been for around ten years now. But where does SEO fall into this?

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SEO Branding Shoppers Advertisers 122

Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other. Entity research : On-page SEO is more than just keywords. Business email address Sign me up!

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SEO User-Generated Place Market Research 112

Search Engine Land

MARCH 13, 2024

I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim , at SMX Next in November 2022 passed without much discussion in the SEO community to this day. E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. Where is SEO curiosity headed? Get the daily newsletter search marketers rely on.

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SEO Energy Place Product 116

Search Engine Land

DECEMBER 1, 2023

The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. This approach saves you time and leverages the existing SEO value of your content. Dig deeper: Your guide to seasonal content marketing 3. See terms.

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SEO PR eCommerce Analytics 122

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO.

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SEO New Technology Management Digital Marketing 116

Martech

JUNE 10, 2024

Think beyond Google and SEO to succeed on Google Search. The days of SEO hacks and loopholes are rapidly coming to an end. The future of SEO will be won by those who focus on all the SEO elements that matter and play the long game. For some SEOs it’s just beyond their control. What it means. Why we care.

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SEO Promotion Place Customer 128

Search Engine Land

APRIL 6, 2023

Open up your favorite SEO tool and look up the ranking timeline for any top page on your site. SEO is an investment with a defined payback period, typically 12 to 18 to 24+ months in the future. Get the daily newsletter search marketers rely on. Top of page 2 again Day 300: Yes, cracking position 7! Day 330: Almost there!

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SEO Customer Acquisition Place Analytics 121

Search Engine Land

MARCH 18, 2024

This article will show you how to create a simple SEO plan. SEO planning vs. SEO strategy SEO planning is often conflated with SEO strategy. Although they are related, they are different parts of your overall SEO process, so they should be considered separately. What is an SEO plan?

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SEO User-Generated Promotion Product 102

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. Get the daily newsletter search marketers rely on. What audience you serve.

SEO 114

SEO Branding Entertainment Communications 114

Search Engine Land

SEPTEMBER 17, 2024

There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control. . Dig deeper: How to ensure influencers help your SEO campaigns 4.

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SEO Real Estate PR Influencer Marketing 98

Marketing Insider Group

DECEMBER 2, 2024

One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. These inbound links from other websites signal to search engines that your content is valuable and trustworthy, leading to better rankings and visibility. Need help enhancing your SEO strategy? Backlinks Matter.

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SEO Digital Marketing Branding Place 110

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023.

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SEO User-Generated Gen Z Analytics 117

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 124

Transform SEO User-Generated Whitepaper 124

Search Engine Land

AUGUST 20, 2024

Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” This article discusses ways to get SEO results faster through what the late and great Hamlet Batista called “agile SEO.” Stop doing checklist SEO One common mistake SEOs make is practicing “checklist SEO.”

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SEO Place Management Search Marketers 91

Search Engine Land

JUNE 6, 2024

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. However, SEO needs to add two new layers of optimization: The website owner (publisher).

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SEO User-Generated Education Place 121

Search Engine Land

APRIL 11, 2023

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.

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SEO User-Generated Real Estate Transform 138

Search Engine Land

SEPTEMBER 26, 2023

When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana.

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SEO Manufacturing Product Management 123

Search Engine Land

JULY 24, 2024

The past year hasn’t been the easiest in search. SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Here’s how some of the web’s best SEOs continue to future-proof SEO for years to come. Notable ones. Household-name ones.

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SEO Transform User-Generated CMO 97

Search Engine Land

SEPTEMBER 25, 2024

This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. It’s also a huge advantage in modern SEO, since the person’s content is more likely to appear in today’s search results and tomorrow’s AI-powered assistants. Processing.

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SEO Automobile Real Estate Fashion 125

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. This approach enhances the user experience and positively impacts search engine rankings by aligning the two. Get the daily newsletter search marketers rely on.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. Get MarTech!

Transform 136

Transform SEO Thought Leadership User-Generated 136

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Picture this: an SEO project dashboard for a multi-faceted company. In reality, in-house SEOs are one of the most communicative teams.

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Management SEO Transform Communications 115

Search Engine Land

SEPTEMBER 27, 2023

With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals. While E-E-A-T is a Google consideration, it also reflects the thought process of users and audiences when they are searching. Get the daily newsletter search marketers rely on.

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SEO User-Generated Entertainment Analytics 129

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. This is similar to SEO featured snippet optimization.

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

SEPTEMBER 7, 2023

In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. What role does schema markup play in entity SEO? ” In SEO’s semantic framework, entities are unique, identifiable concepts consistent across various texts or contexts.

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